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ELBERTON
GRANITE
“Changes Taking Place”
Probably no other news during our 26 years in the
Elberton Granite business has been received with such
sudden and forceful impact as the unprecedented
announcement by Coggins Granite officials, reported on
the opposite page, of the phasing out of the firm’s
monument production activities which have been a part of
the Elberton Granite scene for the past sixty years. It seems
appropriate that we offer some comments on the
momentous “change” that our area is now experiencing.
First the tragic circumstances that quickly brought about
this long-considered move are a source of sadness and
dismay to everyone. The sudden removal of the dynamic
Frank Thomas from our midst is a loss that our area will not immediately overcome
from many standpoints. We extend our heartfelt sympathy to his family and friends.
Certainly, we feel compassion for the workers affected -— some with many, many
years of service — who must now "change” employment and seek work elsewhere. It
is comforting to believe that most of them should experience little difficulty in being
absorbed into the manufacturing ranks of our E.G.A. member-firms whose business
volume will no doubt now increase. Many fine craftsmen and loyal granite employees
will be required to swell the ranks of these firms — and it may be that productive
efforts all along the line will improve as all granite workers see the consequencesthat
can result when profitability cannot be maintained in a manufacturing operation.
Then, we foresee a period of “change” or re-adjustment in retailer relations with
our area. The volume of business formerly produced by the Coggins monumental
plant will be "an eagerly-sought prize” that all Elberton Granite firms — and those
located elsewhere — will be seeking to capture. We know that no single
manufacturer can or will garner all of this volume. Alternative sources ofsupply must
be carefully considered by the retailers affected; and promises of service and quality
made by other manufacturers must surely be kept if the reputation of our Elberton
Granite area is to be protected and improved.
Also, we in Elberton will be experiencing a “change” in the yardstick by which
practically all firms have come to measure their operations and policies. It was only
natural that the "oldest” and “largest” company would fill that role. Sometimes it was
in a leadership context . . . other times it was as “whipping boy” for policies or
practices perceived to be desirable or undesirable. Too often, it may have been as an
economic beacon that others blindly followed or sought to circumvent. In any event,
things will be “changed” in this regard . . . and in some respects, this could be a
beneficial change for all concerned.
Finally, we believe there has to be a message for everyone in the "changes” that our
area now faces. The economic message to wholesalers and retailers alike should be
loud and clear. . . Pay attention to your profits lest your business also suffers to the
point where major alterations must be made. The labor message is also there in
unmistakable fashion . . . Productivity must be improved at every stage of the
manufacturing process or your employers may very well have no alternative but to
curtail or cease all or part of their operations affecting your job. And, the
governmental message is there to be heeded. . . Increased government regulation is
strangling the profitable operation ofAmerican businesses who provide employment
and pay taxes, and it’s time for state and federal governments to let up!
Yes, "changes are taking place”. . . no doubt they will continueto take place in the
future. These latest changes in Elberton provide never-ending challenges to
everyone in our area. How we meet these challenges may determine whether we’ll
be around to respond to "changes” in the future!
OFFICIAL PUBLICATION OF THE
ELBEIITON GRANITE ASSOCIATION, INC.
President
WILLIAM A. KELLY, CAE
Executive Vice President and Editor
HUDSON CONE
Associate Editor
Trustees
Chester Almond
Otis Childs. Jr.
Frank Coggins. Jr.
Joe Fendley
Charles Grimes
Horace Harper
Allan McGarity
Tom Oglesby
James Welch
Advertising Committee
Joe Fendley, Chairman
Joe Fernandez
Mel Fleischer
Joe E. Fleming
Larry Guest
Tom McGarity
Ben Smith
Brewer Tate
Mac Thornton
George Wallis
James Welch
Published Quarterly By
ELBERTON GRANITE
ASSOCIATION, INC.
P. 0. Box 640
Elberton, Georgia 30635
Telephone 404/283-2551
Frank Coggins, Jr., Chairman of the
Board of COGGINS GRANITE, INC.,
announced on August 15 that his
company would phase out all monu-
ment finishing activities by September
30, 1980. He further stated that the
Coggins firm would continue to operate
itsthree quarries, two sawing plants,and
building stone plant in the Elberton area
as well as several other quarries owned
in Virginia, Oklahoma, and South
Dakota.
The Coggins monument fabricating
operations were originally established
by the late B. Frank Coggins, Sr. before
1920, and the company had grown to be
the largest producer in the Elberton area
and one of the major monument
manufacturing firms in the entire
United States. Total employment at the
firm was around 250 with some 75 to 80
persons working in the monument
production facilities that will be closed.
The firm served retail memorial firms
throughout the United States with an
annual volume of several
million
dollars.
Reasons Cited
The decision to shut down its
monument finishing operations was
due partly to inflation, declining
productivity and excessive government
regulations, Mr. Coggins said. “We have
been struggling to keep up with rising
inflation and to overcome the burdens
of government agencies such as OSHA
and MSHA, but we have still had a
considerably less than profitable
operation during the past 30 months,”
he added.
The move had been contemplated for
some time, but the incident triggering
the dramatic announcement was the
untimely death of the company’s
president, Frank D. Thomas, who was
fatally injured on August 11 in agasoline
explosion as he was refueling his
company automobile at the firm’s plant,
Mr. Coggins explained. (See the
obituary for Mr. Thomas on Page 23.)
Other Activities to Continue
Despite the termination of its
monument production operations, the
company will definitely continue to be
very active in the quarrying, sawing, and
building stone fields, Mr. Coggins said.
He explained that the firm has recently
expanded its quarrying activities at the
large “Berkeley Blue” quarry in
Madison County. Also, the adjacent
“Royalty Blue” quarry, which the firm
purchased in 1977, is producing large
amounts of excellent dark stone; and
the “Millstone” quarry in Oglethorpe
County is a source of extensive deposits
of saleable stone. “Thus, we expect to
remain a major supplier of rough blocks
for the manufacturing plants in the
Elberton District,” Mr. Coggins said. He
also commented that the mammoth
granite sawing facilities operated by the
company would continue in operation
to provide sawed slabs to customers
wishing to purchase them.
“We are definitely not getting out of
the granite business — just the
monument finishing business,” he
added. The company owns and operates
the“Ebony Mist”blackgranitequarryin
Virginia; the “Sequoya” mahogany-
type granite quarry in Milbank, South
Dakota; and the “Chapel Rose” red
granite quarry in Oklahoma.
Work Absorbed by Others
Because the large volume of orders
previously handled by the Coggins firm
will most likely be absorbed by other
Elberton Granite firms who have the
capacity to increase their production, it
is anticipated that the 75 displaced
Coggins’ workers will be able to find
employment with those firms. Some
short-term disruption and necessary re-
adjustment will no doubt be
encountered; but with the continued
supply of the quarry blocks and the
sawing that will be available from the
Coggins facilities remaining in
operation, local leaders confidently
expect that employment in the area as a
_
FRANK COGGINS, JR.
whole will remain steady and the
excellent craftsmen who were "affected
will be utilized by other firms.
Speculation that the “recessionary
economy” was responsible for the
closing was emphatically counteracted
by company and area officials.
According to statistics maintained by
the Elberton Granite Association, the
volume of orders in 1980 for the area
had actually increased by 5 to 10%
during the first half ofthe year. “We had
no shortage of orders — just a definite
shortage of profits and the seemingly
impossible task of boosting our
productivity and return on our
investment in today’s inflationary
times,” Mr. Coggins explained. “We
wish our retail customers and wholesale
friends continued success in their
efforts; and we sincerely hope they can
maintain profitable business operations
as they continue to manufacture
monuments in the future,” he
concluded.
Aerial view of “Berkeley Blue" and “Royalty
Blue" quarries, owned by COGGINS GRANITE,
INC.. which will continue to be operated by the
firm along with its “Millstone" quarry in the
Elberton area.
These plants housed the monument manufacturing
facilities of COGGINS GRANITE. INC. Operations
here. affecting some 75 employees. were
discontinued on September 30. 1980.
Elberton Granite mementos are
prized by dignitaries ranging from U.S.
Presidents on down, but when a sports
“living legend” and college football’s
most famous coach, Paul W. “Bear”
Bryant, recently accepted an Elberton
Granite penset, there was a small
measure of surprise. The University of
Alabama coach and athletic director is
without peer in his profession and has
been the subject of books, network
television specials, and was receiving
national acclaim long before the
present set of gridiron superstars was
born. One of his characteristics has
been a disdain for gifts and tributes
which tended to glorify “the Bear from
‘Bama’ ” himself. Bryant is quick to pass
any accolades on to his players and
assistant coaches.
However, the coach of the 1979
National Champion football team not
only graciously accepted the
handsomely-crafted penset, but assured
the donors from Elberton that he would
display it in his trophy case.
Elberton Donors
The set was presented by E.G.A.
President Torn Oglesby, Vice President
of KEYSTONE GRANITE COMPANY
which fabricated it, and Chris Phelps, a
prominent Elberton attorney and
longtime ‘Bama’ fan. The penset was
designed by Tom Oglesby and Joe
Fernandez of DESIGN MART, an E.G.A.
associate member and commercial
monument design firm in Elberton. It
was carefully handcut and crafted from
“Keystone Blue Granite”, and on one
end was a rounded, hand-polished
“Chapel Rose Granite” replica of a
football complete with white laces. The
replica was on a pedestal shaped like a
kicking tee. The deep red color of the
granite resembled Alabama's Crimson
Tide football colors. An Alabama logo in
crimson, complete with caricature of a
charging elephant, was carved on the
other end and served as a background
for the pen. A bull elephant is the
Alabama mascot. The set is beveled
toward the front and inscribed: “Head
Coach & Athletic Director Paul W.
Bryant”. On a frosted panel between
the miniature football and the pen are
inscribed the years Bryant has won
college football national championships
at Alabama — 1961, 1964, 1965, 1973,
1978, and 1979. The donors assured
Bryant that the panel could be modified
to add more championships.
(Bryant is the winningest living
college football coach with 296 wins and
is only 19 victories short of breaking
Amos Alonzo Stagg’s all-time record of
314 wins. His teams have won the
Southeastern Conference title eight of
the last nine years.)
Conceived Idea
The idea for the gift originated with
Chris Phelps who played freshman
football at Alabama in 1969 before
injuries ended his career. He conceived
the idea in 1978 when Alabama was
named National Champion by one of
the nation's two news wire services, and
he thought 1979 was the appropriate
time since Alabama was picked “No. 1”
by both UPI and AP. “I wanted to give
him something that he would be proud
of, and also something that would give
credit to where I am from.” He wrote to
Bryant, outlined his gift proposal,
pointing out that Elberton was the
“Granite Capital of the World,” and that
President Jimmy Carter has an Elberton
Granite penset on one of his White
House desks. Phelps then contacted
Tom Oglesby, a friend whose company
had crafted an Alabama wall plaque for
the attorney’s home. He provided
general specifications, and Tom
R E.G.A. President Tom
Oglesby. left, and Elberton
; attorney Chris Phelps,
right. present a penset to
football‘s foremost coach-
ing legend, Paul W. Bryant.
conferred with Joe Fernandez on a
design and model approved by Phelps.
Presentation Visit
Bryant became ill during the 1980
Spring football practice and was
hospitalized but was released shortly
before the annual A-Day Spring
Football Game on April 12. That
weekend, Tom, Chris and their wives
took the set to Tuscaloosa, Alabama,
and with Chris’ sister, Kim, a student at
the University, were ushered into
Bryant’s office, the “inner citadel of
college football", to meet “the Bear.”
“I think he was really surprised," said
Tom, “I think hethoughtthe pensetwas
going to be something small like an
ashtray. He was really wide-eyed.” Chris
added: "He appeared to be really
impressed, and Coach Bryant is not
easily impressed since he has received
so many honors." Bryanttook time from
his busy A-Day schedule for a 20-minute
chat with the Elbertonians to express his
appreciation and posed for some press
photos — promising that the set would
be displayed in his trophy case with his
most cherished memorabilia. Tom said
he was honored that Bryant seemed so
sincerely appreciative of his Elberton
Granite gift. “It made me feel really
good that he would see us, and then to
see how he really appreciated the set. It
meant a lot, after all, he’s the best —
maybe the best of all time."
ELBERTON GRANITE
ASSOCIATION
BOARD OF
TRUSTEES -
1980-81
Seated, left to right, Trustees Otis
Childs, James Welch, Allan
McGarity, Charles Grimes and the
late Frank Thomas. Standing, left to
right, E.G.A. Executive Vice
President Bill Kelly, President Tom
Oglesby; and Trustees Chester
Almond, Joe Fendley, and Horace
Harper.
For onlythesecondtimeinthe history
of the trade organization, the Board of
Trustees of the Elberton Granite Associ-
ation, Inc. has elected a president to
succeed himself. The Board met July 16
and re-elected Tom Oglesby, 1979-80
President, to a successive term for the
1980-81 year.
The first such precedent was in 1978
when Tom’s predecessor, Horace
Harper, was elected to succeed himself.
Tom is Vice President of KEYSTONE
GRANITE COMPANY and Horace is
President of APEX GRANITE
COMPANY, INC.
By selecting Tom Oglesby, who is only
34 years old, the Board also continued a
recent trend of choosing officers from a
young and dynamic "new generation”
of Elberton Granite Association leaders.
Tom's father, George T. Oglesby,
President of Keystone, served asthe first
E.G.A. President in 1951-52 when the
Association was reorganized into its
present status. In 1955-56, Mr. Oglesby
again served as E.G.A. President.
Tom said that he was gratified that his
peers on the Board and in the Granite
Industry entrusted to him for a second
time the honor and responsibility of
helping the other Board members guide
E.G.A. policies and oversee its functions.
He is recognized throughout the
monument industry as a dedicated and
energetic leader who works tirelessly on
behalf of the memorial ideal.
Other Officers
Other officers chosen by the Board at
the July 16 meeting include Joe Fendley
of ELBERTON GRANITE FINISHING
COMPANY, INC., who succeeded the
late Frank Thomas of COGGINS
GRANITE, INC. as Vice President, and
Horace Harper who was named
Treasurer.
At the Annual Membership Meeting
on June 25, three Trustees were elected
by the general membership for three-
year terms on the nine-member Board:
Tom Oglesby; Chester Almond of
PURITAN GRANITE COMPANY, INC.,
who had just completed a three-year
term; and James “Yank” Welch of
WELCH & WORLEY GRANITE
COMPANY, INC.
The three newly-elected Trustees
joined carry-over Trustees Otis Childs of
YEARGIN & CHILDS GRANITE
COMPANY, INC.; Joe Fendley; Allan
MCGarity of HARMONY BLUE
GRANITE COMPANY, INC.; Charles
Grimes of GRIMES BROTHERS
GRANITE COMPANY, INC.; Horace
Harper; and the late Frank Thomas.
After the untimely death of Mr. Thomas
on August 12, the Board named Frank
Coggins, Chairman of the Board of
COGGINS GRANITE, lNC., to complete
his unexpired term.
Executive Vice President William A.
“Bill” Kelly, CAE, was re-elected
Executive Vice President to continue his
26 years of uninterrupted service as
manager of the daily E.G.A. operations
and expediter of the Board and general
membership policies. His 26th year was
a landmark year for E.G.A. as the
organization recently completed a
$150,000 building and expansion
program.
A record crowd indicative of E.G.A.’s rapid membership
growth in the past few years assembled for the Association's
1980 Annual Meeting held at the Elberton Civic Center on June
25.
“A Year of Building” was the theme which emphasized
completion of The Granite Center expansion and construction
of the adjacent Elberton Granite Museum and Exhibit
structure. The theme was also applied to five basic areas of
E.G.A. service as outlined by Executive Vice President Bill Kelly
in his annual report. These were: building opportunities for
extended markets; building to better meet customer needs;
building to better serve member-firms’ common interests;
building to better support industry organizations; and
building to create better community acceptance.
Following the business session, the Annual Meeting “stand-
up” cocktail buffet provided opportunity for fun and
fellowship and much conversation — some serious and some
humorous. The hard-working granite executives
enthusiastically sampled the wide variety of food which was
well-prepared and was very much in abundance. The E.G.A.
photographer took the following photos to provide a pictorial
record of the event. Identifications are from left to right.
Frank Coggins of COGGINS GRANITE. INC., Lynn Tessner of the E.G.A.
staff, Allan McGarityofHARMONYBLUE GRANITE COMPANY. INC., and
Joe Fendley of ELBERTON GRANITE FINISHING COMPANY, INC.
Roger Guest of QUARRY OPERATORS. INC.. Norman Childs of CHILDS
BROS. GRANITE COMPANY. INC.. andRichardRucker OIRUCKER TRUCK
LEASING, INC.
Bobby Veal of ROBERT C. VEAL GRANITE COMPANY,
INC., Charles Grimes of GRIMES BROS. GRANITE
COMPANY, INC., and George Wallis of STANDARD
GRANITE COMPANY. INC.
I A man-wile team, Muriel and
Bill Comolli of CASH &
C A R R V G RA NI TE
COMPANY, INC.
Worley of WORLEY
BROTHERS GRANITE
COMPANY, INC. and F. H.
\/berrson of ARGO
TRUCKING COMPANY, INC.
Shirley McNeely of COGGINS GRANITE. INC..
Tom Oglesby OIKEYSTONE GRANITE COMPANY.
and Nancy Coggins of COGGINS GRANITE, INC.
Marty Walker of WALKER GRANITE COMPANY.
INC. and Paul Albertson of BROWN TRANSPORT
CORPORA TION.
In June, 1979, the member-firms of the Elberton Granite
Association voted to finance the construction of a prototype
water jet machine to quarry Elberton Granite with the use of
high pressure streams of water. As previously outlined in the
GRANITEER, work began during the second half of 1979 to
implement this decision; and since then the Association’s
Research Committee, engineers from Georgia Tech, and local
machinists have ‘’built’’ a prototype unit costing $100,000. The
water jet machine is currently undergoing rigorous testing at a
local granite quarry.
Experimental testing had been carried out in Elberton early
in 1979 under the auspices of a National Science Foundation
grant; and it had been determined that theoretically and
actually the cutting of granite with water was possible. The
E.G.A. Research Committee determined that it would direct its
efforts first to assembling a "high pressure" machine to
operate up to 40,000 psi. Accordingly, in August, 1979, an order
was placed with Towler Corporation of Ohio for an
“intensifier” — the pump mechanism needed to attain such
tremendous pressures. This one piece of equipment alone cost
around $65,000; and it took almost a year for the company to
build and deliver the intensifier.
Assembly Completed
The design of the water jet was drawn, and re-drawn, by
Engineer Lynn Tessner of Georgia Tech who is working with
E.G.A. on a contractural basis on the project. The local
machine shop of Yeargin & Tate Machine Company was
engaged to “build" the necessary tracks, raising and lowering
devices, and assemble the other electrical and plumbing
components of the machine. Assistance was obtained from the
Colorado School of Mines on the “lance” which is the part of
the water jet that actually emits the fine streams of water
particles that have been built up to the very high pressures. By
August, 1980, exactly one year after the project was authorized,
the prototype machine had been finally completed; and the
vital "testing stage” in the quarry had been reached.
Testing Underway
As the Fall of 1980 began, Georgia Tech engineer David Poss
had joined the water jet "crew”; a site at Coggins Granite
“Millstone Quarry" in Oglethorpe County had been secured
for the operations; an operator had been designated; power
had been "hooked up”; all connections were in place; and the
testing stage had arrived.
At GRANITEER press time, it was still too early to report any
definitive results from the long-awaited project. However, as
the photographs on these pages indicate, the prototype water
jet is an impressive-looking piece of equipment. It is
E.G.A.'s Water Jet Machine as it appeared shortly after placement in
the "Millstone Quarry. "An ideal location lorthe testing operations was
made available under an agreement with Coggins Granite, Inc. Ben
Gaines ol the Coggins lirm, shown making adjustment, assisted in the
installation of the machine.
operational, but it is also an experimental item that will be
thoroughly tested under varying conditions to determine the
most feasible methods of cutting the granite in the quarry.
Owned by the Association, the unique machine is intended
to be a model from which others can improve on, modify to
suit their needs, or copy as might be desired. Whatever results
are obtained will be through the “trial and error” method.
Future issues of this magazine will report the continuing
progress of this truly innovative venture that is currently going
on in the Elberton Granite area.
Monitoring Committee
While the project is being financed by a special assessment
paid by the Association's quarrying member-firms along with
the use of other funds from the regular E.G.A. budget; the
supervision, consultation, planning, and decision-making
functions relating to the water jet machine have been carried
out by the Association’s Research Committee. Serving on this
Committee are: Allan McGarity, Chairman, of HARMONY
BLUE GRANITE COMPANY, INC.; Frank Coggins, Ir., of
coccws GRANITE, |NC.; George T. Oglesby of KEYSTONE
GRANITE COMPANY; George B. Tyler of CENTURY GRANITE
COMPANY, INC.; Bill Allen of ALLEN GRANITE COMPANY,
INC.; Charles Grimes and Carl Grimes of GRIMES BROTHERS
GRANITE COMPANY, INC.; and E.G.A. Executive Vice
President Bill Kelly.
THE WATER JET BUILDERS — Working under the overall supervision of the E.G.A. Research Committee, these men were the principal "builders"ofthe prototype
water jet. At the /elt is Georgia Tech engineer Lynn Tessner, who has worked with E.G.A. as apart-time industrial engineering specialist for several years. /n the center
photograph is David Poss. also a Georgia Tech engineer, who joined the project as the assembly work was in progress and look over Lynn Tessner’s role while he lilled
a prior commitment to go to Korea on a special project. In the right photo are the machinists of Yeargin & Tate Machine Company. a localshop that assembled and
fabricated many of the water jets components: from /elt to right. Buddy Tate. Bo Connally. and Clarence Yeargin.
The intensifier with the lance guidance mechanism attached, is shown in
mid-air as it was being hoisted from the machine shop to the low-boy truck
for its journey to the quarry. Harmony Blue Granite Company assisted in this
transfer operation.
This is an overall view of the lance (the pipe that
extends from the machine down to the surface of the
granite ). All 40000 lbs. of pressure are concentrated
in this fragiIe—Iooking device and are forced through
very tiny openings in the nozzle at the end.
A side view of the machine showing the intensifier mechanism. Note that the
entire machine travels on the 25-ft. steel track as the cutting is
accomplished. This is a major difference in the prototype model and the
experimental unit where the intensifier was stationary and required
considerably more connecting joints or swivels to get the water to the lance.
Grady Albertson olArgo Crane Service. lnc.. expertly eased the big machine
down onto the truck. In the background is the machine shop of Yeargin &
Tate. John Brown of Coggins Granite, Inc. assisted in the tedious job of
moving the large machine and setting it in place at the quarry.
E.G.A.
WATER JET
STATUS REPORT
September
1980
0 High Pressure Unit
Assembled
0 Machine Placed in Quarry
0 Testing Operations
Underway
0 Controlled Use Monitored
0 Results Being Evaluated
An even closer view of the lance clearly showing
that the very first experimental cutting of the granite
with the high pressure water had taken place. As the
lance cuts. the machine lowers the jet nozzle to the
new depth.
Overall view of the machine from the intensifier side as opposed to the lance
side shown on the opposite page. Note the continuous arch—type pipes
through which the water travels under pressure to the lance. The tall
mechanism is the lowering device for the lance and is capable of permitting
the lance to cut to depths of 20 feet.
A newly-formed monument fabricating company has become E.G.A.’s newest voting member, and a new machine shop
has become an associate member to increase the nation's largest granite-producing-district trade association to a record 78
voting members and 17 associates. The new voting member and associate are introduced to GRANITEER readers in the
following reports.
WELCH'S GRANITE COII
Jim Welch, owner of WELCH’S GRANITE COMPANY, INC.,
is one of the youngest granite plant owners in the Elberton
Granite Industry. Only 23, Jim is like many of the young, "new
generation” Elberton Granite men who are following family
tradition. His father, James C. “Yank” Welch is the long-time
manager of Welch & Worley Granite Company, Inc. whereJim
worked for the past three years learning basics ofthe business.
Unlike many new or young granite plant owners, Jim did not
purchase monument manufacturing facilities or begin on a
small scale. He has constructed an 8,800 sq. ft., all metal
building on a 10-acre tract on the Middleton Road
approximately five miles east of Elberton.
The plant has a single, heavy-duty crane equipped with 15
and 5-ton-capacity hoists. Jim said the crane, with two hoists,
was unusual but highly economical since it is a "two-in-one”
system. The 15-ton hoist will be used to lift sawblocks and other
heavy pieces. The plant also has a carbo shaping saw on which a
diamond shaping blade can be interchanged with a profile
grinding head. The system is designed with steel mounts so
that seven to eight monuments can be set up at onetime. The
company also has a top polishing mill and a heavy-duty slab
polishing mill.
Jim began operations in August and plans to add another
crane and diamond shaping saw soon. He credits much of the
efficient layout of his plant to a close friend, Warren Hulme, a
skilled young builder and machinist who only recently
returned to Elberton from Central America where he farmed.
"Warren and I did most of the work on the building and
equipment ourselves," said Jim.
Although Clois Worley and his brother Roland “grew up" in
the granite business and are successful owners of a monument
manufacturing plant, Clois says he has always wanted to own a
machine shop. This is how E.G.A.'s newest associate member,
DIXIE INDUSTRIAL MACHINE COMPANY, was formed.
Located on the Middleton Road adjacent to Clois and Roland’s
WORLEY MONUMENT COMPANY, INC., the new machine
works is jointly owned by the Worley brothers and Reuben
Kelly.
Clois, who personally built or supervised construction of the
monument plant and equipment, has never had any formal
training as a machinist; but his years of “on-the-job”
experience at the monument company and elsewhere have
made him an accomplished machinist.
The new company, housed in an all-metal structure, has a
work area of 3,200square feet and is equipped with four lathes,
two Bridgeport milling machines, metal cutting saws, and
power drilling, wire welding, and hel-arc welding equipment.
in addition to general industry work, the company is equipped
for production and fabrication work and will soon add 2,400
square feet as a fabrication facility. “We have complete
facilities to serve the Granite Industry," commented Clois.
“We can build and repair machinery ranging from large
diamond block saws to wiresaws and other types of
equipment.”
Jim and a veteran granite sales representative, Walter
McNee|y, are handling sales and concentrating on the
Southwest, Midwest, and East Coast. Jim is President of the
Corporation, and his mother, Mrs. James C. Welch, is
Secretary-Treasurer. A graduate of Elbert County
Comprehensive High School, Jim attended Gainesville Junior
College at Gainesville, Georgia, and studied Business
Administration before joining his father in the granite
business. Jim is a member of the Elberton First Baptist Church,
the Country Club and the Elks Club.
In addition to Clois, the firm has two other full-time
machinists. Reuben Kelly, one of the other owners, is Chief
Machinist. Clois and Roland’s mother, Mrs. Eunice Taylor, is
the company bookkeeper.
Horace Harper, President of APEX
GRANITE COMPANY, INC., a leading
U.S. marketer of imported South
African black granite, is accustomed to
seeing memorials manufactured by his
firm all over the country. However, he
was somewhat surprised recently to find
his "Char-Sparkle Black Granite"
serving as a base for a major sculpture
work at Eastern Kentucky University —
Horace’s own alma mater.
Horace starred as a football player at
Eastern Kentucky in the late 1950’s and
his team recently had a reunion. While
strolling on the campus, he discovered a
30-ft.-high creation of famed bronze
sculptor Felix de Weldon on a base with
beautiful “Char-Sparkle” veneered
panels. Upon inquiry, he found that the
statue was donated by the University’s
alumni association as a Centennial Year
gift. The towering bronze statue, cast in
Italy, is an adaptation of the Astronaut
Medal created by de Weldon.
The statuary commemorates the
astronaut’s moon landing and features a
giant figure of a young, powerful
American launching a rocket. Above
him are depictions of the spaceship
orbits, the earth, and moon. The figure
rests on the highly-polished black
granite base on which is carved a
medallion showing the astronauts
saluting the U.S. Flag, and inscribed in
gold inlay lettering is Neil Armstrong’s
famous statement “That’s one small step
for a man, one giant leap for mankind.”
Other inscriptions denote the donors
and the dedication date. The astronaut
theme was selected because it signifies
the pioneer spirit which Eastern
Kentucky has shown over the past 100
years. The sculpture stands in front of
the University’s Powell Building.
Horace says he had no idea where the
large 4-ft.-high, 7-ft., 6-in.-long panels
were going when hisfirm manufactured
them. He said they were ordered by an
Elberton native, Jim Blackmon, of
Wilson & King Monument Company in
Washington, D.C. Mr. Blackmon
provided specifications but no
additional information at thetime ofthe
order. Wilson & King did the carving
and lettering.
COGGINS-SPONSOREI
FILM SETS
POPULARITY RECORI
B. Frank Coggins, Jr., Chairman of the
Board of COCGINS GRANITE, lNC.,
reported that the public service movie
“How Do You Explain Death to
Children” underwritten by his firm, has
been viewed at over 1,000 confirmed
public showings by schools, churches,
women’s groups, civic organizations
and public service institutions, and that
over 46 million television viewers have
had an opportunity to see the film.
He said statistics from the Walter J.
Klein Company, Ltd., producers and
distributors of the film, state that as of
May, 1980, the movie has been viewed
by 46,796,336 persons at a broadcast
station time value of $840,711.09. ”It
seems to be gaining in popularity rather
than waning as most films do after a few
years,” commented Mr. Coggins. He
said that Richard A. Klein, Vice
President of the company, recently
wrote him that the movie “has become
the most popular film Walter J. Klein,
Ltd., has produced and distributed in
our 32 years." Klein reported also that
returns in terms of advertising value
have exceeded original distribution
commitments by $700,000.00.
Klein also stated thatthe film has been
shown by some of the nation’s leading
television stations and that stations have
permission to videotape the film
without charge for repeated showings.
Mr. Coggins said stations were asked
to report repeat showings, but they
frequently do not — so there is really no
precise way to gauge how many persons
may have reviewed the film over and
above present figures. He added that it
. had also been shown by stations feeding
into communications satellite networks.
The movie is a half-hour film starring
one of America's foremost authorities
on explaining death to children. It
provides guidelines, understanding and
help in dealing with children of all ages
concerning their concepts of death.
There is no commercial or sales message
connected with the film. It was
produced under a grant from Coggins
Granite, Inc. and premiered at the
M.B.N.A. National Convention in 1976.
It is available on a 24-hour loan to
sponsoring organizations from the
Walter J. Klein Company, 6301 Carmel
Road, Charlotte, North Carolina 28211.
Any person or firm interested in
obtaining the film for local showing
should write directly to the Walter S.
Klein Company rather than to the
Coggins firm in Elberton, a spokesman
for the company stated.
Elbert County has long been
recognized as one of the most historical
areas in the Southeast; and since it is also
the “Granite Capital of the World",
Elbert History and the Granite Industry
are constantly intertwined. A prime
example of this interrelationship took
place on August 3, 1980, when an
imposing monument was dedicated to
commemorate the Flatwoods Academy,
a community school attended by
ancestors of many present~day Granite
Industry and community leaders. The
school, which was destroyed by fire in
1925. was located near the Fortsonia
Community, eight miles southeast of
Elberton.
The memorial became a reality dueto
the efforts of three dynamic young
women in the Granite Industry whose
family was prominent in the history of
the Flatwoods School and in the granite
world. The three: Mrs. Jane
Scarborough, of PONDEROSA
GRANITE COMPANY, INC.: Miss
Carolyn Miller of LEXINGTON BLUE
GRANITE COMPANY, INC; and their
cousin, Mrs. Clara Mae Allgood. a
Granite Industry draftsvvoman. received
special recognition at the dedication
ceremony organized by the Stephen
Heard Chapter of the Daughters of the
American Revolution in Elberton. The
three young women are also part of a
third generation of D.A.R. members,
and they arethe granddaughtersofMrs.
Carrie Mae Hudson Tate who attended
the Flatwoods School as a young girl.
Approximately 75 persons were on
hand when William and Carter Edge,
Mrs. Scarborough’s sons, unveiled the
6-ft.-high memorial on which is
inscribed the Academy’s founding date,
the names of the first trustees. and a list
of teachers. The “Service Blue Granite"
was donated by Lexington Blue Granite
Company. Miss Miller's mother, Mrs.
Raymond Miller, is Office Manager at
Lexington Blue and President of
SERVlCE GRANITE COMPANY. INC.
She is the daughter of Mrs. Carrie Mae
Thursday, November 27, 1980
Thanksgiving Day
Friday, November 28, 1980
Friday after Thanksgiving
Thursday, December 25, 1980
Christmas Day
Thursday, January 1, 1981
New Year's Day
D.A.R. members, left to right, Clara Mae Allgood, Carolyn Miller and Jane
Scarborough, donated the Flatwoods Academy marker in memory of their
grandmother, Mrs. Carrie Mae Hudson Tate andto preservethe heritage ofthe area.
Hudson Tate and also the sister of Pete
Tate, Mrs. Scarborough’s father. He
founded Ponderosa Granite Company.
Mrs. Miller’s daughter, Carolyn, is part
owner of the Lexington Blue firm.
The idea for the Flatwoods
monument originated with Mrs. Carrie
Sophia Tate, Carrie Mae Tate’s
daughter, who is a prominent D.A.R.
member. She approached her nieces in
the Granite Industry with the idea, and
Mrs. Allgood designed the memorial
and made the layout. Lexington Blue
donated the granite and cut the
monument, and Ponderosa did the
sandblast lettering.
Carolyn Miller, who serves as
Secretary and Treasurer at Lexington
Blue Granite Company, was Mistress of
Ceremonies at the dedication. She
reminded the crowd, which included
out-of-town D.A.R. dignitaries, that "by
marking different sites, we are
December 19, 1980 to January 5, 1981
Firms will be closed for tiveor more working days
during this Holiday Season. (Offices may be
open.) Check with individual companies for
exact schedules.
Friday, April 17, 1981
Good Friday
beginning to update our county
history.” She pointed out that when the
monument idea originated, history of
the school was sketchy; but various
members of the community
contributed to developing the historical
information recorded on the
monument.
The monument site is part of an old
Revolutionary War battlefield. Those
attending Flatwoods Academy were
children of the prominent persons who
settled the Flatwoods area, a distinctive
section of Elbert County named for the
general terrain and variety of soil.
Mrs. Scarborough, Miss Miller and
Mrs. Allgood said their purpose in
manufacturing and donating the
monument was twofold in that they
wanted to commemorate their heritage
and also to realizeaD.A.R.idealwhich is
to preserve history for future
generations.
Monday, May 25, 1981
National Memorial Day
July 6-10, 1981
Annual Vacation Week for Elberton Granit
employees (Some offices may be open).
Monday, September 7, 1981
Labor Day
One of the most unusual, and
complex, memorials ever produced in
Elberton was recently fabricated by
SUPERIOR GRANITE COMPANY, INC.
The monument, a geometric marvel
which challenged the creative ingenuity
and production expertise of Superior’s
skilled stone technicians, is a cemetery
feature erected in Notasulga Memory
Gardens at Notasulga, Alabama.
Basically shaped like a Christmas tree, it
is a 9—ft.-high “Tree of Life” constructed
from "Superior Blue Granite” and
"Ebony Mist” black granite. In verse and
architecture, it depicts the 33 years
Christ lived on earth; and it stands in the
center of a Cross—shaped walkway in the
middle of the cemetery.
Five Pieces
The feature was designed by Roy
Corbitt of Tuskegee, Alabama, who is a
customer and friend of Superior Granite
Company owner Charles “Lindy"
Worley. Notasulga city officials
requested plans for a suitable
centerpiece for the Cross—shaped
walkway. Mr. Corbitt’s son, Charles
Lawrence, a civil engineer, drew the
final plans for the five-tiered memorial
and prepared a cardboard model for
Superior’s use.
There are five huge, steeled-finish,
pieces of “Superior Blue Granite”
geometrically cut so that each surface
Superior Granite Company President Lindy
Worley. right, personally operates his company
truck crane during the setting ol the “Tree of
Life" monument in Notasulga. Alabama. Two
tiers and the large base had already been set
when the photo was made.
The 9-ft.—high “Tree of Lile" cemetery leature rests on a large base of
polished black granite fabricated in the shape of a Holy Bible. The
upright section consists of multi-sided pieces of blue granite which
serve as inscription panels. They are separated into tiers by large
granite discs and tooled precisely to lit the symmetry of the tree
configuration.
provides a panel for a Bible verse
inscription. There are 33 of these
surfaces, or panels. and each surface is
beveled upward to accommodate the
configuration of a tree.
Number 33
The number 33. Christ's age when he
was crucified,figuredsignificantlyinthe
design and construction of the
memorial.
The five paneled sections are
separated by huge granite discs which
divide the monument into tiers. There
are Bible verses inscribed on the discs
which, like wedding rings, suggest
God’s love and stages of history as
recorded in the Bible. The Ten
Commandments are inscribed on the
lower tier; the Beatitudes are on the
second; and the upper levels include
several of Christ's well-known Scripture
verses. The top, triangular stone points
toward Heaven.
The unusual feature memorial is
constructed and located so thatthe only
vantage point from which it appears in
perfect symmetry is when the viewer
positions himself at the foot of the
walkway Cross. Each of the ascending
layers of granite are progressively
smaller than those below until they
reach a needle point at the top.
Monument Details
The monument weighs approximately
18,000 pounds, and there are a total of
1,842 letters inscribed on the panels and
discs. Superior Granite Company
President Lindy Worley journeyed to
Notasulga in one of his firm’s special
crane-equipped trucks to personally
supervise the complex setting job.
The base is a massive piece of polished
“Ebony Mist Granite" artistically crafted
to represent a Bible. The footing below
the base is approximately 50 square feet
of concrete reinforced with steel.
A dedication ceremony was held and
Notasulga Mayor Cecil Langford
accepted the memorial on behalf of the
city.
WILLIAMS — This unusual columnar-type memorial was fabricated by
Georgia Custom Granite Company, Inc.. and erected in Woodlawn
Cemetery in Miami, Florida. It marks the final resting place of Mr. Mike
Williams and was designed by his wife. “Harmony Superior Blue Granite"
was the medium chosen for the intricate carving on the roof-type cap and the
Cross, which were executed by mastersandsculptor Jimmy Parham ofAt/as
Granite Company, Inc. The majestic. all-polished fluted columns and
polished vases were produced by E/berton Granite Turning Works, Inc. The
statuary was supplied by the Townler Corporation. The monument, which is
6—ft., 8»in. high, was personally set by Georgia Custom owner Johnny
Johnson and a special setting crew. The Cross measures 4-ft.. 10-in. high.
RUSSELL—RODD Y — This superbly-proportioned wing—type monumentis a
modified E. G.A. design for the family of Wilson Russell, long-time Keystone
Granite Company Sales Representative. The memorial honors Mr. Russell ’s
family and the memory of his late daughter whose married name was Roddy.
Keystone manufactured the 6-ft.-high memorial from the unique "Hedquist
Pink Granite" quarried in E/berton by the firm. Ithas an all-steeled finish and
is carved and lettered on both sides. The wings. distinguished by V-lines and
scotias on the tops, serve as name panels. The center component is
embellished by scotias with relief carving at the top. It also has skillfully-
Iashioned, sunken vertical panels with carvings. The monument is in
Denton, North Carolina, City Cemetery.
HAGGERTY — Lines of design and carefully-executed ornamental carving are
outstanding characteristics of this'“Royal Blue Granite"memorial manufactured
by Supreme Granite Company, Inc. Stark Memorial Company oIAlexander City.
Alabama, erected the monument in the Dadeville. Alabama, City Cemetery. The
simulated wings, which are accented by the ornate laurellealcarvings, have open
book inscription panels. The top has a steeled check.
COUGHLIN — The adroit craftsmanship of Harmony Blue
Granite Company, Inc. Master Sculptor Dario Rossi and his
skilled colleagues was never more evident than in this
strikingly—beautiful memorial shrine so rich in symbolism.
Fashioned from the company's "Harmony Superior Blue
Granite", the memorial was placed on the campus of Cardinal
Newman High School in West Palm Beach, Florida, in honor
of Mrs. Bernice Cough/in whose husband has long been a
benefactor of the school. Mr. Cough/in had the monument
erected. The statue is of Our Lady of Hope, the patron of the
religious order who stall the school. The statue is life-size and
the entire memorial is a massive 14-ft. high. It has an overall
length of 14 It. A unique feature of the carving is 102poIished
stars on the statue and background which contrast with the
tooled surface of the niche that is 5-in. deep. The niche is 7-ft.,
3-in. tall. Dario Rossisaid the polished stars, 60 on the figure
and 42 on the background, were accomplished by first
leaving spots for the stars during the carving process, then
polishing the spots, and then cutting the shape of the stars.
The face, robe cuffs, collar, and crown on the statue are also
polished. The memorial was erected by Lake Worth
Monument Company, lnc., of Lake Worth, Florida.
GILLESPIE — This memorial in Elberton’s Elmhurst Cemetery is religiously
symbolic for it is the monument for the family of the Rev. Jack Gillespie, an Elbert
County native who is pastor of the Prospect United Methodist Church in
Lawrenceville, Georgia. It marks the resting place of young Jack Gillespie, Jr..
who was killed in an accidental shooting. The monument was fabricated from
"Atlas Dark Blue Granite" by Atlas Granite Company, Inc. Bill and Catherine
Johnston, the Atlas owners, designed the memorialin cooperation with thefamily
who wanted the Flame and Cross of Methodism prominently carved. The open
book name panel is flanked by cultivated rose carvings. The family recently wrote
Bill and thanked him and everyone in the company who made the memorial
possible.
WADE — This functional pre-need memorial was designed by Clark Gregory of
Gregory & Sons Monument Company in Moultrie, Georgia. and erected in a
Moultrie area cemetery. It was manufactured from "Acme Blue Granite" by Acme
Granite Company, Inc. Beautifully-carved cultivated rose carvings adorn. the
wings which serve as inscription panels for the Old English lettering. The wings
have concave ends with pitched nosings. The plinth for the large vase serves as the
family name panel.
“A memorial is a memorial,” some
may say; but is a memorial a Cairn? Yes,
indeed, for the dictionary defines Cairn
as a Gaelic word meaning “a heap of
stones raised for a memorial, a
landmark.'’ Also, Cairngorm stone is a
type of quartz crystal found on Mt.
Cairngorm in Scotland. HARMONY
BLUE GRANITE COMPANY, INC.
recently processed a quantity of such
stone from Scotland for a Cairn erected
at Grandfather Mountain, North
Carolina. This Cairn is expected to
become a shrine around which loyal
Scots in America will rally in the future.
On July 13, 1980, the Cairn was
dedicated to commemorate the Silver
Anniversary of the Grandfather
Mountain Highland Games &Gathering
of Scottish Clans which were begun in
1955 by Mrs. Agnes MacRee Morton
and Donald MacDonald to foster
interest in traditional Scottish dancing,
piping, athletic achievement and Gaelic
culture.
Stones from the most hallowed
N. J. MacDonald. left, Chie/otthe
Grandfather Mountain High/and
Games. congratu/ates sculptor-
artist Douglas J. Ferguson on the
design and construction of the I
Cairn in the background. The
stones in the panels were
shipped to America Irom
Scotland and polished by
Harmony Blue Granite Com-
pany, Inc.
homeplaces in Scotland for each of the
more than 50 Scottish clans in America
were shipped to Harmony Blue Granite
Company, Inc. where the large
quarrying and monument manufactur-
ing firm’s expert stone craftsmen
shaped and polished them, giving the
stones a glass-like glaze. The stones
were then shipped to Douglas J.
Ferguson, noted sculptor and pottery
maker of Pigeon Forge, Tennessee. Mr.
Ferguson designed and supervised
constrution of the Grandfather
Mountain Cairn.
The highly-polished Scottish stones
were set in panels and emplaced in the
body of the elongated, beehive-shaped
Cairn constructed mainly from
Grandfather Mountain field stone. The
Cairn dedication was the highlight of
the Games’ Silver Anniversary. An
unprecedented influx of Clan leaders
from all over the world were on hand for
the ceremony in which the Cairn was
proclaimed to be a shrine at which all
Scots in America could rally.
In 1974, the Elberton Granite Associ-
ation introduced GRAN|TEERreadersto
its E.G.A. PROMOTION GUIDE FOR
MONUMENT RETAILERS which was a
general catalog featuring most of the
advertising and promotional materials
developed by the Association for
monument retailers. The PROMOTION
GUIDE proved to be one of the most
popular items ever; and because of its
use, E.G.A. has literally provided
thousands and thousands of sales and
promotional aids to help America's
monument retailers better market
Elberton Granite.
Now, the Elberton Association has
improved and expanded its
PROMOTION GUIDE to include new
aids, as well as updated materials which
have proven to be effective in the past
and are in great demand by monument
retailers. E.G.A. is using this edition of
the GRANITEER to introduce its new
and improved PROMOTION GUIDE
which may easily be detached and
removed from the magazine to be used
again and again or filed for future use.
Additional copies are available upon
request.
P. 0. BOX 640 ELBERTON, GEORGIA 30635
Merchandising and Promotional Aids ft
* Materials Designed to Increase Monurr
Diverse and Changing Marketplace
As America’s monument retailers have become more and
more cognizant of the benefits of advertising and public
relations, they have increasingly turned to the Elberton
Granite Association, Inc. as a primary source of promotional
and sales materials and aids. Since 1974, the Association has
distributed the E.G.A. PROMOTION GUIDE FOR
MONUMENT RETAILERS, a popular booklet which catalogs
many E.G.A. aids for retailers. In the meantime, E.G.A. has
kept pace with changing times, consumer buying habits, and
monument retail marketing practices by developing new
materials to assist retailers with their sales and promotion
programs and in shop operations.
The E.G.A. PROMOTION GUIDE has been revised to
include new items, as well as updated materials which have
proven to be effective in the past and are in great demand by
monument retailers. There is no charge for most of the items
in the E.G.A. PROMOTION GUIDE. They were developed by
the Elberton Granite Association exclusively to assist
America’s monument retailers to better present and sell their
services.
The wholesale quarriers and monument manufacturers
who are members of the Elberton Granite Association, Inc.
are pleased to offer the materials on the following pages with
the hope that they will further contribute to the
improvement and advancement of the Retail Monument
Industry.
William A. Kelly, CAE
Executive Vice President
Elberton Granite Association, Inc.
P.O. Box 640
Elberton, Georgia 30635
I: Ideal for Involving the Monument Retailer
in the Planning, Development, and
Management of Cemeteries
The Elberton Granite Association has published a 12-page
booklet to assist the thousands of small cemeteries throughout the
U.S. Many such cemeteries cannot afford formal operation and
management; and the booklet, E.G.A. SUGGESTIONS FOR
IMPROVING THE SMALL CEMETERY, provides the monument
retailer with an excellent opportunity to help churches,
communities, or individuals who might seek to improve or expand
small and sometimes remote cemetery sites.
Monument retailers may personally take copies ofthe bookletto
those in their areas in charge of small cemeteries, and thereby
possibly uncover good sales leads as well as implanting the idea for
the development of additional grave spaces.
The booklet offers information on cemetery expansion schemes;
creation of the small cemetery; monument lot sizes; grave spaces;
placement of memorials and markers; typical family memorial lot
arrangements; section layout schemes; and entrance schemes.
Designed to meet the needs of the small cemetery, it also names
sources of professional help if a larger development is envisioned.
It may be used by larger or established cemeteries who desire to
expand small adjacent areas of undeveloped property.
Though published by E.G.A., it does not promote the Elberton
area specifically and was created for universal use by the entire
Monument Industry. Individuals or firms may order free copies by
using the order form on the back cover.
> Includes E.G.A. Advertising and
Promotional Items
' Purchasers Automatically Receiv
Copies of E.G.A. Materials
Developed in the Future
Perhaps the most useful and all-inclusive
sales-promotional item ever developed by
E.G.A. is the REFERENCE MATERIALS FOR
RETAIL MONUMENT FIRMS Notebook
introduced in 1977. The Notebook includes
many of the most practical and appealing items
developed over the years to assist the nation’s
monument retailers; and for the first time, the
Notebook offers the many materials in one
handy, easy—to-use reference source.
The handsome vinyl binder notebook
includes six heavy divider sheets and more than
16 catalogs, booklets, brochures, and folders
pre-punched and placed in appropriate
sections labeled Sales Aids, Design Services,
Shop Hints, Freight Information, Cemetery
Relations, and E.G.A. information.
Another important feature is that purchasers automatically receive any
new free E.G.A. materials as they are developed, without having to fill out
order forms or notifying E.G.A. in any way. Purchasers are thus assured
that they will receive a continuing source of current materials.
The cost of producing and distributing the Notebook is approximately
$50.00. However, E.G.A.'s member-firms provide the contents free of
charge and underwrite most of the cost of the Notebook itself and
packing and mailing costs so that it may be offered for only $5.00. E.G.A.
officials feel that monument retailers paying the nominal cost of $5.00 will
be more likely to use the contents, and E.G.A. will not bear the
unnecessary cost of producing large quantities of materials which might
not be used if they were offered on a free basis. Purchasers should use the
order form in the back of this booklet to obtain the Notebook which will
be shipped via U.P.S.
Design Books
Catalog
SERIES II
ELBERTIIN GRANITE ASSOCIATION, INC.
ELBEITON, GEORGIA
The Elberton Granite Association Memorial Advertising
Service (E.G.A.M.A.S.) has revised its popular DESIGN
BOOKS CATALOG to include new additions and delete
obsolete editions from the outstanding array of top-quality
design series sold by E.G.A. At no charge or obligation, you
can have a full page description, including photograph ofthe
cover and illustrated designs, of each of the 24 design books
offered by E.G.A.M.A.S.
The Catalog features the seven books in the E.C.A.
copyrighted design series "Memorials in Elberton Granite”,
and the 17 excellent "B—type" books purchased from the
Memorial Advertising Service in 1973. The Catalog also
Revised Edition
Complete Design Book Selection
Includes New Design Books
includes the new B-98 monument book and the B-PK marker
book introduced in 1980. These books feature Edward R.
Peterson and Carl Kastrup designs described elsewhere in
the Promotion Guide.
The Design Books Catalog provides complete ordering
instructions, latest prices and handy order forms to assist
monument retailers in obtaining any or all of the 24 different
design books or other services offered in the catalog. It also
describes how single copy photographs can be purchased,
and how custom-produced designs may be obtained.
Use the order form on the back cover to order your FREE
copy of this Catalog now.
1,900 Popular Edward R. Peterson and Carl
Kastrup Designs of Every Type Available as
11 x 14 Mirror-finish Photographs
Full-Sizes Available for Many Needs
For the past several years, the E.G.A. Memorial Advertising
Service has marketed the outstanding designs of the late Edward
R. Peterson and Carl Kastrup. The Edward R. Peterson Memorial
Design and Advertising Service of Loves Park, Illinois, was one of
the nation’s foremost design services; and by arrangements with
Mrs. Billie Peterson, who assumed ownership of the Service
following Mr. Peterson's death, E.G.A.M.A.S. became the
exclusive distributor of some 1,500 Peterson (ERP) designs and
some 400 Kastrup (CK) designs.
E.G.A.M.A.S. offers both the Peterson and Kastrup designs as
standard 11 x 14-in., mirror-finish, black and white photographs
on double weight paper. The designs include memorial styles
IN ELBERTON 5.
Copyrighted E.G.A. Series S
“Memorials In Elberton Granite”
“B-Type" Monument and Marker Books
Designs have been acclaimed as the "hallmark of a
monument business” and the sale of thousands of the E.G.A.
Memorial Advertising Service's designs has established it as
the foremost design book service in the United States.
There are 17 of the time-tested and popular “B” books,
formerly sold in Elberton by Memorial Advertising Service,
and seven books in the outstanding E.G.A. copyrighted
design series "Memorials in Elberton Granite”. Designs in all
of the E.G.A. series and in most of the “B” books were created
by Ben C. Smith, who operates a commercial design firm in
Elberton and is recognized as one of the nation’s leading
memorial designers. The new B-98 monument design book
and B-PK marker book feature designs by the late Edward R.
Peterson and Carl Kastrup.
ranging from ornate monuments and bases to lawn-level markers.
There are numerous specialized designs, including both upright
and horizontal types, baby monuments, veterans’ marker designs,
those which appeal to a particular religious faith such as the
Catholic or Jewish religion, those for customers looking for
“bread and butter” designs, or designs for those seeking
"something different”.
In addition to the design negatives, E.G.A.M.A.S. also obtained
several hundred full-size layouts of the Peterson designs. These
are offered as blue-line copies ready for the draftsman to copy, or
in ready-to-use transfer layouts. The price for available blue-line
full-sizes is $4.00. The charge for a ready-to-use transfer layout is
$4.00 for the blue-line, plus whatever is charged to E.G.A. by the
local drafsman preparing the full-size. The price will vary
according to the size and intricacy of the design.
The price of the 11 x 14 designs is $4.00, plus a handling charge
of $1.50 regardless of quantity. Also, orders for full-sizes are
subject to a handling charge of $1.50. Full-sizes cannot be mailed
with design photographs.
The more than 1,000 "B” designs are depicted in high-
quality black and white photographs of unusual clarity with
three different monument and base sizes for each of the
designs. Designs in the E.G.A. series books are printed on 11 x
14-inch enamel-coated paper with a luxurious appearance.
The designs have green-tone backgrounds for a modern
rendering of shrubbery. The books have spiral wire bindings
and heavy, plastic covers to provide durability and
convenience of handling. A separate booklet of suggested
sizes is available without charge.
The books are described and illustrated in the E.G.A.M.A.S.
DESIGN BOOKS CATALOG featured on the opposite page.
Advertising
Materials
MEMORIALS......
I Folders 0 Flyers 0 Brochures 0 Booklets
0 Personalized Envelopes 0 Newly-Developed
Pre-Need and At-Nee
Materials
The Elberton Granite Association Memorial Advertising
Service has revised its E.G.A.M.A.S. ADVERTISING
MATERIALS CATALOG which illustrates and describes each
of the 30 E.G.A.M.A.S. direct mail and handout advertising
folders, brochures, flyers, booklets, and other services for use
in monument sales and advertising programs.
Among the new additions in the free catalog are E.G.A.'s
popular series of folders featuring full-color covers,
including a pre-need folder which has been described by
some of the nation's leading memorialists as “one of the best
pre-need selling tools ever developed.”
The Catalog provides price information, order forms and
simple instructions on how to obtain standard three-or-four-
line imprints showing company name, address, and phone
number. Use the order blank on the back cover to get your
FREE copy of this valuable Catalog.
For those who want to see and inspect actual sample copies of the
various advertising folders, brochures, flyers, and booklets available
through the E.G.A. Memorial Advertising Service, the SAMPLE KIT OF
ADVERTISING MATERIALS contains full-size copies ofthe 30 sales and
merchandising aids.
The Sample Kit also contains a copy of the
E.G.A.M.A.S. ADVERTISING MATERIALS CATALOG
which contains price lists, order forms, and imprint
instructions. All items in the Catalog are found in the
Sample Kit and may be easily ordered by using the
Catalog order forms.
The cost of the Sample Kit is $3.00 to cover postage,
preparation and handling. To order,simply enclose $3.00
with the order form on the back cover of this Promotion
Guide.
0 New Edition
0 Includes Many New Ads with Pre—Need The
With more and more monument retailers realizing the ad-
vantages of advertising and public relations programs,
E.C..A.’s free NEWSPAPER ADVERTISING CATALOG has be-
come one of the Association's most popular promotional
items. Consequently, E.G.A. has revised the Catalog to in-
clude a variety of imaginative and creative new ads in keep-
ing with the latest trends in advertising and monument
marketing techniques.
The ads are both single and double-column in measure-
ment and many of the new additions have pre-need themes.
There are also at-need messages, general usage ads, and ads
with holiday and special occasion appeals. Others are merely
monument designs which can be used with messages of the
retailer's own choosing. Any ofthe ads can easily be modified
by chan ing the cop to fit the retailer’s local situation.
The a s are printe on slick, repro-proof paper which can
be clipped for immediate use in newspapers printed by the
offset method which has almost entirely replaced the “hot
type” technique which required mats. However, E.G.A. still
has a limited number of mats, and an order form is included
in the catalo for anyone still desiring mats. To order your
FREE copy 0 the Newspaper Advertising Catalog, use the
order form in the back of the Promotion Guide.
Let Thousands “Hear Your Message”
Radio Ads to Fit Any Occasion or Need
America’s monument retailers are discovering that successful
advertising comes in many forms and that one of the most effective is
tasteful, strategically-timed radio commercials. E.G.A.’s RADIO
COMMERCIALS HANDBOOK has played a big part in numerous retail
monument advertising campaigns, including pre-need sales
programs.
The Handbook contains 40 radio commercials of 20, 30 and 60
second duration printed in their entirety for immediate use. There is a
large section of pre-need ads which is especially useful as more and
more emphasis is placed on this ultra-successful sales area. The ads
may be easily adapted to fit local situations. There are also sections on
General Use and Special Occasion ads and tips on radio advertising
and the value of radio commercials for maximum listener appeal and
effectiveness.
The Handbook is FREE and may easily be ordered by using the form
on the back cover of the Promotion Guide.
Expertly-Worded Set of Letters Which Com
Diplomatic and Effective Sales Messages
The set of six tactfully-worded letters can serve as an
excellent introduction in the at-need situation. The timely-
discrete texts are carefully written to convey a message of
sympathy, and at the same time, make the prospective
customer aware of the importance of seriously considering
the services offered by the monument retailer.
The letters come in a booklet and are easily adaptabletofit
almost any situation, or they may be modified to say whatthe
retailer thinks is important on an individual basis. Some
retailers mail the letters with an appropriate advertising
folder or similar sales materials. To obtain your FREE set of
letters, use the order form found elsewhere in the Promotion
Guide.
30R PRESENTATIONS Ti
0 Group Meetings 0 E
' {Elberton Granite
Monuments
A popular E.G.A. promotional item is a set of 35-MM slides which takes
viewers step—by-step through the Elberton Granite quarries and monument
manufacturing plants and the monument manufacturing process. Expertly
photographed, the set of 24 slides is ideal for presentations to civic groups, WHERE DO THEY
school and church groups, prospective clients, retail monument sales V COME FROM?
personnel, other groups or individuals, or as mass attention getters at events 5
such as county fairs.
The set is accompanied by an explanatory script easily read in sequence
with the slides to present an entertaining and informative program in a
professional way. The slides are numbered and ready to drop in a projection
tray for immediate viewing. The presentation can easily be modified to
include slides of the monument retailer's display, office, shop, or outstanding
monuments he has sold.
The slide set package includes 25 copies of the “Where Do They Come
From” full-color brochure which depicts the 24 scenes in the slide set. The 8 x
10 brochure is a perfect handout as a souvenir of the slide program.
The set, complete with script and 25 brochures, is $10.00. Additional
brochures may be purchased for $7.00 per hundred. The order form on the
back cover may be used to purchase these materials.
I Expertly Designed to Safely and Conveniently
Carry Granite Samples
0 Ideal for Displaying Granite Samples
The All-Purpose Granite Sample Holder has four pockets
which will hold standard thickness samples to 31/2 x 5 inches In
size. Made of soft velvet, the Sample Holders easil fold
before and after samples have been remove and
conveniently fit into attache cases or other containers used
for carrying sales aids.
The rich, 100 percent all-velvet fabric was carefully selected in
four colors — Sapphire Blue, Harvest Gold, Regal Maroon, and
Hunter Green -— to provide the ultimate contrast when any color,
shade or texture of granite sample is displayed against it.
Therefore, the Sample Holders provide perfect backgrounds on
which to lay samples for viewing by the prospective customer.
They are $10.00 each, plus $1.00 for shipping up-to four. Please
specify the desired color when ordering.
The E.G.A. Certified Memorials Program offers a unique
triple guarantee backed by the monument retailer, the
manufacturer, and E.G.A. for designated memorials. The
program guarantees that the memorials are free from defects
in either materials or worksmanship. This program has been
used to great advantage as a sales tool.
An attractive, four-page brochure outlines the program in
great detail and is available in reasonable quantities at no
charge to monument retailers. The brochure may be used as a
handout or mailed. It explains the detailed terms of the
warranty and how a Certified Memorial has to be inspected
and approved by an impartial E.G.A. inspector and a special
seal sandblasted into the granite. Upon shipment, the
customer receives a Certificate of Guarantee signed by the
inspector, the manufacturer and the retailer. A sample
certificate is part of the FREE brochure which may be obtained
by using the order form on the back cover of the Promotion
Guide.
PRICE: $10.00
CERTIFICATE
or
INSPECTION Allll GUARANTEE
(Fun A)
CLEANING
GRANITE MUNUMENTS
ELBERTON GRANITE ASSOCIATION. INC.
PO BOX 640 - Elberton GA
The information provided in this free brochure is based on
data developed by engineers at the Georgia Institute of
Technology and E.G.A. personnel working in concert to
discover the most feasible methods of setting monuments.
The conclusions are based on the chemical composition and
reactivity of cement, grade levels, setting techniques,
methods of jointing, and newly-developed materials used for
setting.
Poorly installed memorials quickly lead to dissatisfaction
on the part of the purchaser and the cemetery and detract
from the image traditional, upright memorialists are trying to
project. There are many varying methods of setting
monuments, and those differing from the recommendations
in the brochure may be as good or better, but an appraisal of
current setting methods should be made and compared with
those in the brochure. The FREE brochure may be obtained
by using the Promotion Guide order form.
For years, one of E.G.A.’s most sought-after publications
was the “Techniques For Cleaning Granite Monuments”
booklet. However, the all-important methods and materials
for cleaning granite change and improve, and E.G.A. revised
the booklet and renamed it CLEANING GRANITE
MONUMENTS. The free booklet was an immediate
nationwide success — so much so, that the American
Cemetery Association included it as an insert in that
organization’s national magazine.
The easy-to-use booklet lists step-by-step and illustrates
monument cleaning techniques in both the shop and
cemetery. There are sections on cleaning before and after
sandblasting, basic cleaning procedures for shop or
cemetery, a special illustrated feature on cleaning memorials
in the cemetery, and suggestions for dealing with stains of all
types ranging from oil to tobacco. There is a section on
commercial cleaners, and much of the booklet’s information
deals with various cleaning mixtures and compounds and
how to best apply them.
The FREE booklet is listed on the order blank on the back
cover.
TECHNIQUES
ERECTING GRANITE MONIIMENTS
BASED ON INFORMATION DEVELOPED BY THE
GEORGIA INSTITUTE OF TECHNOLOGY IN
COOPERATION WITH PERSONNEL OF THE
ELBERTON GRANITE ASSOCIATION. INC.
This easy-to-understand booklet was developed by
Elberton Granite sandblast carving and design experts
especially for the M.B.N.A. Educational Seminar held at
the Pinelsle Resort in Georgia in 1978, and has been widely
praised throughout the Monument Industry.
The booklet outlines double processing techniques for
shape carving in sequence through ten suggested steps
which can easily be followed by retail monument
sandblast departments. These are the primary steps, and
each is illustrated on a step-by-step basis. Types of carving
0 Explains Double Process Carving in Ten,
Easy-to-Understand, Illustrated Steps
0 Developed Especially for Use in Retail
Monument Shops
are explained, and the advantages of double process over
single process and shaped versus flat carving are reviewed.
The informative booklet contains four appendices to
assist monument retailers in producing better double
process carving. These are LAYOUT AND
PROPORTIONS, DRAWING AND SKETCHING
TECHNIQUES, CARVING ILLUSTRATIONS and
CLEANING GRANITE MONUMENTS. No monument
retail sandblast operation should be without this free
booklet which can open new vistas in the art of sandblast
carving and lettering.
0 Tips on How to Lower Freight Costs and Other Important
Shipping Information as Delivery Looms as a Bigger, E_G_A_
Costlier Factor for Retail Memorialists
Information About the Shipment
of Granite Memorials
from Elberton, Georgia
The E.G.A. FREIGHT MANUAL contains factual information on trucking service, To
rate structures and weight classifications applicable to granite shipments from
RETAIL MONUMENT FIRMS
Throughout
Elberton. THE umrsu STATES
E.G.A.’s Freight Consolidation Service is explained to enable retail memorialists -
to combine shipments for minimum costs. Actual examples of freight
consolidations as they could be handled by E.G.A. are illustrated. The booklet °
provides current rate request forms, consolidation request forms, information on
delivery policies, instructions on how and when to file claims, and many other >
timely tips on how to expedite shipments more quickly and economically.
With freight rates climbing and delivery becoming a crucial factor in operating
expenses, the Freight Manual should be a must for every monument retailer. Get
your FREE copy by using the order form in the back of the Promotion Guide.
er, fill in number of each item desired, detach and mail to:
ELBERTON GRANITE ASSOCIATION, INC.
P.O. BOX 640
ELBERTON, GEORGIA 30635
SUGGESTIONS FOR IMPROVING
THE SMALL CEMETERY:
(Booklet contains cemetery improvement techniques.) FREE
E.G.A. REFERENCE MATERIALS
NOTEBOOK:
(Includes most E.G.A. Advertising promotional items.) PRICE: $5.00
DESIGN BOOKS CATALOG:
escri es and illustrates each of e 24 design books availat
from E.G.A.M.A.S.) FREE
ADVERTISING MA"
CATALOG:
e ri es and illustrates folders, flyers,
E.G.A.M.A.S.) FREE
SAMPLE KIT:
Samples of advertising materials offered by E.G.A.M.A.S.)
PRICE: $3.00
NEWSPAPER AD CATALOG:
(Revised edition includes more than 80 ads ready for immediate use.
FREE
RADIO COMMEI
HANDBOOK
[Contains 40 radio commercials ready for instant use.) FREE
bUUIJI:b|tU LETTERS FOR
PROSPECTIVE CUSTOMERS:
(Series of letters ideal for mailing to potential customers.) FREE
TOTAL AMOUNT EN CL(
NAME OF FIRM:
STREET ADDRESS FOR
MAILING ADDRESS: __
CITY:
(Set of 24 slides, script, full—co|or brochures.)
Price: $10.00 per set
GRANITE SAMPLE HOLDER:
(Ideal for carrying displaying granite samples.) PRICE $10.00
(E.G.A. CERTIFIED MEMORIALS:
Brochure explains monument inspection and guarantee program.)
FREE
CLEANING GI
MONUMENTE
(Pamphlet gives latest and be
TECHNIQUES FOR ERECT
GRANITE MONUMENTS:
i s on foundation and setting procedures.) FREE
DOUBLE PROCESSINI
MADE EASY:
use in retail monument shops.) FREE
FREIGHT MANUAL:
(Contains freight facts to speed shipments moi
FREE
LANDMARK GRANITE COMPANY, INC. has had a long and
fruitful relationship with Spence Monument Company of
Lilburn, Georgia, near Atlanta, and with the firm’s owner, Mrs.
Eunice Spence. When Mrs. Spence recently celebrated her
company’s 40th anniversary, Landmark Plant Manager John
Fernandez presented her with a handsome commemorative
granite plaque in appreciation of her association with
Landmark and her contributions to the Monument Industry.
The all-polished plaque was nearly two feet long and was
fabricated from “Coronet Blue Granite”. Designed by John
Fernandez, the plaque had an ornate "40-year” seal expertly
sandcarved on the front. The inscription in gold inlay letters
read: "Congratulations to Spence Monument Companyfor 40
years of service to the Monument Industry. Because you have
cared, time has been your friend.”
Family Enterprise
The presentation was a highlight of the anniversary
celebration held June 28,1980, at the firm’s office and display
across the highway from the Spence home. The event was
attended by four of Mrs. Spence’s five daughters, her mother,
and numerous other family members and friends paying
tribute to a truly remarkable business career. John Fernandez
praised Mrs. Spence as “a good and talented businesswoman
who has rendered invaluable service to the Monument
industry. She has had an outstanding 40 years in business, and
we wish her at least 40 more.”
Mrs. Spence and her late husband, Herbert W. Spence,
founded the company in 1940 and then, as now, she
participated in all phases of the business, including helping set
. . . Mrs. Eunice Spence proudly displays a commemorative plaque
monuments m_ the Cemetery’ ‘She has presented to her by Landmark Granite Company on her company's 40th
Mr. Spence died and still enjoys doing it all , from cutting
rubber stencil in the engraving department to calling on
customers. However, she has not been alone in the business,
for all of her five daughters have helped her during the years.
One daughter, Mrs. Brenda Nash, works with the company
now and plays an important role in its operation.
High School Monument
An outstanding memorial recently manufactured by
Landmark for Mrs. Spence was erected at Tucker High School
near Lilburn. The all-steeled memorial is four feet high and
stands on the school campus as a student project to honor four
classmates killed in a traffic accident. A student committee,
Spence Monument Company, and Landmark officials
coordinated their ideas to produce the distinguished design.
Each of the four sides is tapered toward the top to simulate a
pyramid. The expert craftsmen at Landmark skillfully beveled
the top through four planes, and the names of the four
students were inscribed on the slanted top’s surface. The year,
1980, is carved on one side. This isthe year the four would have
graduated from the school. The monument weighs 6,500
pounds.
this distinguished memorial erected to honor [our of their
classmates killed in a wreck. Landmark Granite Company
The student body at Tucker High School, outside of Atlanta, had I
fabricated the memorial for Spence Monument Company. I
(Ed. Note — The development, expansion, and improvement of Elberton’s famed granite quarries continues as demand
grows for the nation's most popular monumental granite. Elberton area quarriers regularly spend substantial sums to open
new deposits or expand and upgrade existing operations to insure E.G.A. manufacturers of a ready supply of the excellent
monumental stone. The following items report some of this progress.)
AT HARMONY BLUE GRANITE COMPANY-
Allan McGarity, President of HARMONY BLUE GRANITE
COMPANY, INC., one of the nation’s leading quarrying and
monument manufacturingfirms, reportedthedevelopmentof
a new 40,000 square foot quarry site which is part of the
“Harmony Superior Blue Quarry" complex in Oglethorpe
County, 15 miles Southwest of Elberton. He said large amounts
of "Harmony Superior Blue Granite” have already been
quarried and prospects for the site, located approximately 300
yards from the main quarry, are excellent. “We already have at
least 40,000 square feet being developed in the area,” he
noted. Randal Gunter, a veteran Harmony Blue quarryman, is
foreman at the new project. Two large mobile cranes are in
operation at the site which is already from 12 to 14 feet deep.
Mr. McGarity noted that the site is being developed so that
trucks picking up blocks can just drive up to the site and load,
rather than waiting for stationary derricks to lift quarry blocks
as in the case of deeper quarries.
AT WORLEY MONUMENT COMPANY —
Roland and Clois Worley, brothers and owners of
WORLEY MONUMENT COMPANY, INC., announced
that their company is now operating what was formerly
known as the "Briar Patch Quarry” in Oglethorpe County,
16 miles southwest of Elberton near the Vesta Community
in the heart of the Oglethorpe quarrying area. Roland said
the granite was “very similar” in grain structure and color
to the "Twi-Light Blue Granite” sold by his company for
the past seven years. “We are very pleased with the color
and workability, and it is one of the hardest granites used
in Elberton,” noted Roland.
He said the company had begun quarrying on a full-
time basis and was utilizing a 54-ton-capacity crawler
crane at the quarry site which has an opening
approximately two acres in size. Roland said the quarry
was 40-feet deep at its deepest point. He said there were
"vast deposits” of exposed granite suitable for
monumental purposes around the present quarry. He is
personally in charge of operations and his son, Blaine, is
assisting in the developing.
A ledge wall and exposed g
quarrying development.
Worley Monument
Company is using this
heavy-duty, 54—ton-
capacity crawler crane at
the new quarry.
AT ALLEN GRANITE QUARRY —
A major new quarrying development is underway nearthe
"Allen Blue Granite” Quarry in Oglethorpe County,
announced Bill Allen, Vice President and General Manager
of ALLEN GRANITE COMPANY. He said over one acre of
overburden has been cleared and quarrying operations have
already begun with use of a heavy-duty mobile crane. Bill said
a stationary derrick would be erected soon. He said large
deposits of dark, fine-grained granite were evident in the
five-to-ten-acre, sloping tract involved in the new
development. He stated that the granite would be called
“Allen Blue Granite” since it is actually part of the same
deposit as his main quarry located approximately one-
quarter mile away. Bill also announced that Leonard Collins,
a young and knowledgeable quarryman, has been named
Foreman of the main "Allen Blue Granite” Quarry near the
new development.
AT SWEET CITY QUARRIES, INC.-
Willie Simmons, President of SWEET CITY QUARRIES, lNC.,
has announced several notable additions and improvements at
his "Royal Blue Granite” Quarry, five miles west of Elberton off
Highway 72. He said a 30-ton-capacity mobile derrick is being
used to handle quarry blocks in an expanded area on either
end of the quarry. Mr. Simmons said workmen are steadily
moving overburden, and that 60 to 80 feet of high-quality
granite was exposed on the North end. He said the quarry
opening is now approximately one-and-one-half acres in size.
He added that a new 108-foot boom has been added to his
main, stiff-legged-type derrick.
AT CHILDS BROTHERS QUARRY —
Norman Childs, co-owner of CHILDS BROTHERS GRANITE
COMPANY, lNC., stated that approximately three acres of
overburden have been removed, and quarrying operations are
underway at a site downhill from the “Childs Brothers Blue
Granite” Quarry eight miles west of Elberton off the Jones
Ferry Road. He said a 24-ton-capacity mobile derrick will be
employed at the site, and that the quarry would be a "drive-in
type” because ofthe slope. He noted that onloadingtrucks can
drive up to the mobile crane, rather than waiting for stationary
derricks to lift blocks from a vertical, pit-type area. Mr. Childs-
said that because of the degree of slope, he can quarry 40-feet
deep before having any drainage problem, and that slope
clearance was more economical because a minimum of dirt
and overburden had to be removed. “It looks as good as any
l’ve seen in my career in the Granite Industry,” Mr. Childs
commented.
AT THE CORONET-HERITAGE QUARRY-
Manuel Fernandez, President of LANDMARK GRANITE
COMPANY, INC., whose subsidiary, Coronet Quarries, lnc.,
operates the "Heritage Blue Granite” Quarry, reported a new
stiff-legged derrick has been erected to hasten expansion at
the quarry site. The quarry, which is operated jointly by
Manuel and Ronald Turner, is in Oglethorpe County
approximately 15 miles southwest of Elberton. Manuel said
approximately one acre of dirt and debris has been removed to
expose a ledge of the medium blue, fine-grained granite, and
that the addition of the 65-ton-capacity derrick with 100-foot
boom will accelerate the rate of development. A 35-ton mobile
crane is in use elsewhere at the quarry.
Manuel said the improvements at Coronet Quarries will
guarantee a continuous supply of top-quality “Heritage Blue
Granite" for Landmark customers. He said the quarry will also
be selling blocks to other Elberton Granite manufacturers.
Joe Fernandez, owner of DESIGN MART, announced that the
commercial design firm is now marketing an exclusive
automatic stencil design service. He said the service includes
coordinated advertising folders, design catalogs, stencil cutting
plates, and stencil cutting machines which eliminate the
expense and time required for preparing layouts and the rubber
cutting process prior to the sandblast lettering and carving of
monuments. The E.G.A. associate member is the onlyfirm in the
U5. offering such a coordinated service.
Mr. Fernandez explained that he has developed two new
design catalogs featuring Design Mart-copyrighted designs
depicted in his advertising folders “Ties That Bind” and
“Precious Memories”. The catalogs have the same names as the
folders and there are three suggested sizes for each design. The
catalogs also have a page featuring blue, black, red and pink
granite sample colors.
Each design has a plastic plate numberfor easy ordering ofthe
cutting plate corresponding with the carving illustrated on the
design.
Two pages in the catalogs illustrate various types of plastic
cutting plates for use with automatic stencil cutting machines.
Mr. Fernandez said the plastic stencil design selections
include 44 floral and accessory carving cutting plates. He said
plastic alphabets in a variety of type faces and sizes were also
available. He added that all of the cutting plates come in
different sizes and are interchangeable so that thousands of
designs could be cut from them.
HARMONY BLUE GRANITE COMPANY, INC., is introducing
a new line of monument designs featuring slant and wing-type
monuments whose components are cut by the firm’s huge, new
tilt-type diamond saw. Thomas McGarity, Vice President of the
large quarrying and monument company, said the new designs
will be polished after they are sawed, and the tops and bottoms
jointed. “The sawing system has really accelerated our
production of slant-type units and gives us a new design and
sales dimension which should help our retail customers," said
Mr. McGarity. He said the new designs were created by a
professional designer, and that copies could be obtained by
contacting Harmony Blue.
The unique saw, believed to be the only one of its type in the
U.S., swivels or rotates its 60-in. blade 45 degrees or more to cut
as many as 40 large monuments or 40to 50 slant marker blocks at
one set-up. It is fully-automatic and is equipped with Lasaguide
laser beam systems for more efficient operations.
Bruce Webb operates the
large. new Harmony Blue
diamond saw at a steep
angle to achieve a slanted
cut in a piece of granite.
Joe Fernandez holds one of the 44 plastic carving plates provided through his
coordinated stencil design service. He also distributes automatic stencil
cutting machines of the type shown in the photo.
This wing-type memorial was produced by Harmony Blue's unusual
tilt-type diamond saw The company IS offering designs featuring
memorials shaped by the new system
SMITH GRANITE
INSTALLS NEW DIAMOND SAW
SMITH GRANITE COMPANY has installed a new
diamond shaping saw which the firm’s owner, Doug Smith,
says is "saving time and is more economical to operate.”
Doug designed the saw and Jimmy Jones at ELBERTON
TOOL COMPANY, an E.G.A. associate member, built the
system. Doug said the construction was unusual in that it
provides a 7-ft.-high clearance. “I can stand an oversized
monument on its end and shape it,” explained Doug. He
said the saw is also equipped with a special gearhead motor
for raising, lowering, and traversing. It saws notches,
checks, tops and other monument configurations, and will
cut a piece of granite 9-feet-long. It has a 22-inch-diameter
blade.
Smith Granite Company's new diamond shaping saw.
QUALITY SANDBLAST GETS
NEW SHAPING SAW
Nelson Locke, owner of QUALITY SANDBLAST &
GRANITE COMPANY, INC., recently installed a new
precision-built diamond shaping saw at his monument
manufacturing plant one mile northwest of Elberton on the
Bowman Highway. Nelson said the saw will be used for
general monument finishing tasks, including cutting joints,
checks, ends and sawing components such as vases and
pedestals. It will saw a 12-ft. slab, is automatic and has a 30-
in. blade. It has a tracked cart which revolves to allow easier
handling of granite units. The new equipment is the latest
addition to the enlarged facility and will contribute
significantly to his firm’s production capabilities, Nelson
commented.
VEAL DESIGNS. BUILDS
UNIQUE SAWING SYSTEM
Robert C. “Bobby" Veal, President of ROBERT C. VEAL
GRANITE COMPANY, INC., believes in the adage “If you
want something done right — do it yourself!" The result, he
says, is “one of the most productive diamond block saws in
Elberton.” What Bobby did, with assistance from his father
Carnel Veal, was to personally design and build a large
diamond rotary saw with features he says vastly improve the
performance and longevity of the system.
Bobby said two years ago he decided to install a diamond
block saw at his monument plant on the Athens Highway,
two miles west of Elberton. Bobby is a former Granite
Industry draftsman and designing comes naturally to him.
He is also a natural machinist, after building and
maintaining his own equipment at his quarry and
monument plant. After careful research and observing
European and American-built block saws in operation,
Bobby designed his own system.
He began construction approximately 12 months ago,
and did most of the work himself. He got assistancefrom his
father, who occasionally helps in the business, and Grady
Wheelis, an Elberton electrician who installed the electrical
systems. The result of all the planning and much back-
breaking and tedious work is a saw with all operating parts
on ball bearings and all totally enclosed to protect against
moisture saturation and dust and grit intrusion. The steel
tracks on which the assembly rides are also covered to
prevent grit intrusion, and Bobby says this is very important
and means truer, better sawing with prolonged diamond
life. Bobby says the saw is sturdier, has less vibration, and the
parts will last longer than on other similar saws. He says the
system is easier to maintain and predicts a life expectancy of
18 years or more without major repair.
The system is hydraulically-operated and has a 9-ft.
diameter blade on which 140 industrial diamond segments
are silver-soldered. It is fully automaticfor round-the-clock
operations, and is equipped with back-up and cutoff
systems in case of malfunction. It will saw two quarry blocks
at one setup, 14-ft. long, 3-ft., 9-in. high by making 15-ft.
strokes. Cutting depth for the saw varies from zero to three-
fourths inch per stroke, but Bobby recommended a one-
fourth inch deep cut per stroke for best diamond life. The
system has a 38,000-gallon capacity water basin system.
Bobby Veal. left, and his
unique diamond saw.
BOYD HAS NEW MIDWEST I
SALES REPRESENTATIVES
William C. Boyd, Sr., President of
BOYD GRANITE COMPANY, INC.,
reported that Kent Brown of Liberty,
Missouri, and Charles Scherer of Evans-
ville, Indiana, are now Sales
Representatives for his firm in several
Midwestern states.
He said that Kent is representing Boyd
in the states of Missouri, Iowa,
Nebraska, Oklahoma, and Kansas. Kent
has 10 years of experience in wholesale
and retail monument sales. He is
married, has one child, and is of the
Presbyterian faith.
Charles is representing the Boyd
Company in Illinois and Indiana. He has
worked in monument sales for the past
13 years. He worked with Scherer
Monument Works, owned by his family,
in both sales and production and is well-
versed in the monument business. He
attends St. John United Methodist
Church in Evansville, and is a past
President of the local Little League
Association and manager of a Little
League team.
PONDEROSA OFFICE
STAFF GROWS
PAM MEMULLZN
Mrs. Jane Scarborough, Secretary and
Treasurer of PONDEROSA GRANITE
COMPANY, INC., announced that Ms.
Pam McMullan is now learning general
office procedures at the company since
becoming a full-time staff member. Ms.
McMullan worked part-time at the
monument manufacturing company for
the past two years as an Elbert County
Comprehensive High School
Distributive Education Club of America
student. DECA students work part-time
jobs and earn school credits. Ms.
McMullan has been working in the
Ponderosa Drafting Department.
NEW L& M FOREMAN SERVES
IN DUAL CAPACITY
Mac Thornton, left, owner of L & M
GRANITE COMPANY, announced that
Tony Mills, right, has been named
Foreman and Maintenance Supervisor
at the monument manufacturing facility
located four miles east of Elberton on
the Old Middleton Road. Tony, 23, isthe
youngest plant foreman in the Elberton
Granite District “and this says
something abouthisabiIities,”Macsaid.
Tony is a Journeyman Stonecutter and
began his career in the Granite Industry
before he was 20 years old. Tony's father
and brother are also Elberton Granite
Industry craftsmen.
HIGGINBOTHAM ASSUMES
FOREMAN’S POST AT HERNDON
Mike Herndon, Vice President of
HERNDON GRANITE COMPANY, INC.,
reported that E.G. Higginbotham, a
veteran Granite Industry craftsman, has
been named Plant Foreman and will be
in charge of all phases of production at
the monument fabrication plant on the
Hartwell Highway approximately one
mile north of Elberton. E.G., a
Journeyman Stonecutter and Polisher,
has approximately 20 years of
experience in the Granite Industry. He is
also an avid golfer.
E. G. HIGGINBOTHAM
WILHITE IS NEW SUPERVISOR
AT BOYD
Clarence Wilhite, a veteran of 38 years
with a major monument manufacturing
concern in Elberton, has been named
Supervisor of Breakout, Wiresawing,
and Polishing operations at BOYD
GRANITE COMPANY, INC., stated
William C. “Hoppy” Boyd, Jr., Vice
President. Hoppy said Mr. Wilhite
served as Foreman for 25 of his 38 years
in the Granite Industry and is
recognized as one of the top supervisors
in the area. "I think Clarence will really
be of assistance to us in the areas he is
supervising,” Hoppy surmised. Hoppy,
left in photo, is shown going over shop
procedures with Clarence.
DANTE R. AMBROSINI
Dante R. Ambrosini, 70, one of
Elberton’s well known granite quarriers
and monument manufacturers for
decades and a leader in the American
Monument Industry, died unexpectedly
at his home in Elberton on September 14.
Mr. Ambrosini retired from the granite
business in 1977.
An outstanding leader in the Elberton
business community, Mr. Ambrosini was
a native of Northfield, Vermont. He
came to Elberton in the early 1930’s and
joined a quarrying company as Sales
Manager. In the 1940’s, he purchased
part of what is now Dixie Granite
Company and later became sole owner.
Through the years, his industriousness
and vision spelled growth and
leadership for the company, particularly
in the area of mausoleum design and
construction and in the design,
fabrication, and construction of large
and complex memorials.
A distinguished leader in many facets
of Granite Industry and community
service, he served as President of the
Elberton Granite Association, Inc., in
1971-72. He served two terms as
President of the American Monument
Association and was on the A.M.A.
Board of Directors from 1959 until 1977
when he retired from Dixie Granite
FRANK THOMAS
The Granite Industry was shocked
when, on August 11, 1980, Frank D.
Thomas, 47, President of Coggins
Granite, Inc., was fatally injured in a
gasoline explosion as he was refueling
his company vehicle at the firm’s
monument plant. He died at Doctors
Hospital in Augusta, Georgia, shortly
after the accident.
A member of the E.G.A. Board of
Trustees, Mr. Thomas had demon-
strated outstanding leadership and
business capabilities after joining the
Coggins’ organization in 1976 following
26 years of service in the U.S. Marine
Corps.
Mr. Thomas was named Production
Manager in charge of Coggins’
quarrying and monument manufactur-
ing operations in Elberton in 1977. After
being named President of the large
quarrying and monument manufactur-
ing complex in 1978, he quickly asserted
dynamic leadership and was continuing
to streamline operations boosting
efficiency and production capabilities
until his untimely death.
Company and sold the firm to his son-in-
law, Mel Fleischer.
In 1977, the year Dan retired, he
received the Elbert County Chamber of
Commerce Community Service Award
annually given to persons who have
devoted their time and efforts
unselfishly on behalf of the community.
He was especially recognized for
undertaking “the tremendous task of
serving as Chairman of the Elberton
Granite Association Bicentennial
Memorial Fountain Committee” in 1976.
Knowledgeable persons in the Granite
Industry in both the wholesale and retail
areas have a special appreciation of
Dan’s efforts and expertise in making the
Bicentennial Memorial Fountain a
reality and landmark which will
symbolize Elberton and the Granite
Industry for generations. He personally
supervised construction of the memorial
fountain.
He was educated in the public schools
of Columbia, South Carolina, the Royal
Technical Institute at Varese, Italy, and
Draughn’s Business College. He was a
charter member of the Holy Trinity
Lutheran Church and held numerous
offices in the church. He was a member
of the Elberton Elks Lodge No. 1100, the
Elberton Country Club and was a
Kentucky Colonel. He served as a
A native of Oglethorpe County near
Elberton, he joined the Marine Corps
after graduation from high school and
rose from the rank of Private to Sergeant
Major during 15 years as an enlisted
man. He was commissioned a Second
Lieutenant while serving in Vietnam and
retired with the rank of Captain in 1976
after 26 years of active service. During
his career, he was involved in combat
action in Korea and on three different
tours as an Infantry Company
Commander and Tactical Air Observer
in Vietnam. He was awarded the Bronze
Star, Navy Commendation Medal and
other service decorations.
He attended Chapman College at
Oceanside, California, and majored in
Business Administration. He was a
member of the Francis Asbury
Methodist Church, and attended the
Elberton First Baptist Church. He was a
member of the Elberton Rotary Club
and Philomathea Masonic lodge No. 25
F. & A.M., the Elks Club, V.F.W., Scottish
Rite of Atlanta and Elbert County Fish
and Game Club.
DANTE H. AMBROSINI
member of the Elberton Board of
Education, a Director and President of
Granite Sales and Supply Corporation,
and on the Elberton City Planning
Commission.
Survivors include his widow, Mrs.
Frances Bloom Ambrosini; two
daughters, Mrs. Mel Fleischer of
Elberton, and Mrs. Stanley Ashworth of
Whitmore, South Carolina; three
grandchildren; and a great-grandchild.
The funeral was held September 16 at
the Holy Trinity Lutheran Church.
Interment was in Elmhurst Cemetery.
FRANK THOMAS
Survivors include his widow, Mrs.
Ineata Ruff Thomas; sons Kevin Carl and
Timmy Aaron Thomas; a daughter,
Constance Eugenia; and two sisters.
The funeral with full military honors
was held August 13 at the Martin Funeral
Home Chapel. Interment was in the
Forest Hills Memorial Park.
Many E.G.A. member-firms’ owners
and operators are graduates of the
University of Georgia and are faithful
followers of the Athens school's football
team, the Georgia Bulldogs. Georgia
Coach Vince Dooley has a Youth
Football Camp during the summers
where youngsters are taught football
techniques for a week by the Georgia
coaches and many of the varsity players.
Some of those attending from Elberton
this summer were: left photo, left to
right, Todd Dixon; Assistant Coach
Steve Greer; Vince Fernandez, son of
Manuel Fernandez of LANDMARK
Bo Ruff, veteran Plant Superintendent
at ELBERTON GRANITE FINISHING
COMPANY, INC., is serving as President
of the Elbert County Little League
Association which is affiliated with the
national organization of Little League
boys baseball and girls softball
programs. As President, Bo will be in
charge of a program including 20 boys’
teams and 10 girls’ teams in the Elberton
area and seeing that the policies of the
local Little League Board and national
organization are carried out.
Bo has served on the local Little
League Board for three years and has
coached nine years. He was a Senior
League Division All-Star Coach whose
team won the area championship and
was second in district competition. B0 is
also on the Camp Harmony Association
Board of Trustees and is active in the
Philomathea Masonic Lodge and
GRANITE COMPANY, INC.; Jim Hulme,
son of Don Hulme of APEX GRANITE
COMPANY, INC.; Coach Vince Dooley;
and George Oglesby, son of Tom
Oglesby of KEYSTONE GRANITE
COMPANY. In the right photo are: left
to right, Carter and Bill Edge, sons of
Mrs. Jane Tate Scarborough of
PONDEROSA GRANITE COMPANY,
INC.; and Marty Tate, son of Brewer
Tate of TATE GRANITE COMPANY. This
was Carter’s second year at the camp,
while Bill and Marty have attended for
five years.
BO FIUFF
YAARAB Shrine Temple. He is a Thirty-
second Degree Scottish Rite Mason. His
wife, Margaret, has coached Little
League girls teams and is a member of
the Ladies Auxiliary. She is employed by
the City of Elberton Recreation
Department.
JOHNSON WINS ANOTHER
TERM AS COMMISSIONER
Joe Johnson, Production Supervisor
for COGGINS GRANITE, lNC., was
elected to his third four-year term on
the Elbert County Board of
Commissioners in the August 5 Georgia
Democratic Primary. In a hotly-
contested race, Joe edged his opponent
2,767 votes to 2,589. Joe has served as
Vice Chairman of the Commissioners,
the governing body of Elbert County,
for the past six years. He has been a
supervisor at Coggins for the last 14
years. Otis Childs of YEARGIN &
CHILDS GRANITE COMPANY, INC., is
also a member of the Board of
Commissioners. Lawrence Cecchini of
ALLEN GRANITE COMPANY lost his
seat as a Commissioner in a run-off
election on August 26.
BEN RICE RECEIVES
STATE LICENSE
Ben Rice, President of ELBERTON
INDUSTRIAL ELECTRIC, INC., the
E.G.A. associate member which is an
electrical equipment building and
repair firm, recently received his State of
Georgia Class Two License which
certifies him to work as an electrical
contractor on an unrestricted basis
anywhere in the state. Ben said the
classification is one of the highest in the
electrical trade in the state. The Georgia
General Assembly recently enacted a
law requiring all electricians to have
licenses in various classifications.
Formerly, licenses were granted by local
governmental units who had differing
and sometimes conflicting require-
ments. Ben had to pass a rigid exam to
obtain his license.
Two long-time employees who were
supervisors at the ELBERTON GRANITE
INDUSTRIES, INC., “Blue Dawn Granite
Quarry” were recently honored at a
retirement ceremony. Clarence
McLanahan, President of the quarrying
company, presented handsome, all-
polished granite wall plaques to
Herndon Smith and Alfred Ledbetter,
both of whom served as Foreman at the
large quarry eight miles south of
Elberton. The plaques were inscribed
with the men’s retirement dates, names,
titles, and years of service. Each bore
carvings of a quarry and derricks.
Mr. Ledbetter was honored for "43
years of dedicated service”. He is a
native of Cobb County near Atlanta and
came to Elberton as a very young man to
visit his uncle, Jewell Bloodworth, who
worked for Elberton Granite Industries.
His uncle convinced him to hire on as a
quarry worker, and he began his long
and distinguished quarrying career
which ended when he retired as Quarry
Foreman.
Herndon Smith was lauded for "21
years of dedicated service”. He was a
farmer and owned and operated a farm
in nearby Oglethorpe County as a
young man. He joined a construction
company andthen wenttowork with an
Elberton Granite District quarrying
concern. He later joined Elberton
Granite Industries, Inc., eventually
becoming Quarry Foreman before ill
health forced his retirement. Herndon is
the father of Doug Smith, owner of
SMITH GRANITE COMPANY, an E.C.A.
member-firm, and Alton Smith,
Foreman at the CENTURY GRANITE
COMPANY, INC., quarry.
Elberton Granite Industries President Clarence McLanahan, center, recently presented
granite gift plaques to retiring Quarry Forernen A llredLedbetter, left, and Herndon Smith.
right.
INGS
FENDLEY-JORDAN
Miss Melissa Ann Fendley and Mr.
James Perry Jordan were married
Saturday, August 23, at the Elberton First
Baptist Church. The new Mrs. Jordan is
the daughter of Mr. and Mrs. Joe H.
Fendley, Sr., of ELBERTON GRANITE
FINISHING COMPANY, INC., and the
sister of Joe H. Fendley, Jr., who is
employed by the firm. She is a graduate
of Brenau Academy at Gainesville,
Georgia, and attended Gulf Coast
Community College at Panama City,
Florida. She is a student at Athens Tech
in Athens, Georgia, where she is
continuing herstudiesinChi|dCareand
Development. Mr. Jordan is the son of
Mr. and Mrs. James Fred Jordan of
Tallahassee, Florida, and is a Quarry
Supervisor for Pyramid Quarries, a
division of Elberton Granite Finishing
Company, Inc. He is a graduate of the
Lewis M. Lively Vocational Technical
School in Tallahassee and served in the
U.S. Army. The newlyweds are residing
at 416 Elm Street.
GREG FLEISCHER
WINS GOLF TOURNEY
Greg Fleischer of DIXIE GRANITE
COMPANY recently won the Lat Heard
Open Golf Tournament played at the
Elberton Country Club. Greg is
attending Alexander CityJunior College
at Alexander City, Alabama, on a golf
scholarship, where he is studying
Computer Science. He works with his
father, Mel Fleischer, who is President
of the monument manufacturing firm,
at the Dixie plant during the summers.
Greg, who was Captain of the Samuel
Elbert Academy Golf Team when he was
in high school, is one of Northeast
Georgia’s most outstanding young
golfers. He is following in his father's
footsteps, for Mel has long been
recognized as one of the Elberton area’s
outstanding golfers and has won several
Tommy Mercer, an owner of Heritage Memorial
Company, a division of MERCER GRANITE INDUSTRIES,
reported that Alan Skelton, one of the nation's leading
mausoleum designers, has joined the newly-formed
Heritage company which manufactures mausoleums
exclusively. He said that Alan, who has been involved in
mausoleum design and sales for over 15 years with
several of Elberton’s leading mausoleum manufacturers,
will continue to design mausoleums and also work in
sales. “Alan will be a great asset for our company," said
Tommy. “He has the expertise we need, and he knows a
lot of customers and what they want.” He also reported
that Mrs. Jeanette Witcher is heading the Heritage office
staff. She has over 15 years experience in Granite
Industry office procedures. “I think our customers will
enjoy working with someone who has Jeanette’s talents
and personality,” he added.
Heritage Memorial Company was formed in 1980 by
Mercer Granite Industries and is devoted solely to the
manufacture of mausoleums. They purchased a 21,000
sq. ft. manufacturing plant that is fully equipped for the
production of pre-assembled and custom-produced
granite mausoleums.
Mr. and Mrs. Luke Gordon, left, oIMonroe, Louis/'ana;Dave Pace
of Brookhaven, Mississippi: Mr. and Mrs. Torn Oglesby of
KEYSTONE GRAN/TE COMPANY; and Mr. and Mrs. Hue!
Ferguson, right, of Monroe.
AT THE LOUISIANA-MISSISSIPPI
MONUMENT BUILDERS MEETING
The largest attendance ever
recorded by this two-state group
convened in their perennial meeting
site of Biioxi for another successful
gathering. The program featured
local talent along with M.B.N.A. and
E.G.A. presentations. With so many
Elbertonians on hand, the E.G.A.
photographer had a full-time job at
the “Happy Hour" trying out a new
camera which produced the pictorial
results shown on these pages.
Mr. and Mrs. Henry
.1 A/fortish, left, of Gretna,
:8 Louisiana, and Mr. and 3
Mrs. Tom McGarity of i
HARMONY BLUE
i GRAN/TE COMPANY,
i we.
5.
Bill Palmer, left, of?
COMET GRANITE '
COMPANY. and Mr. and
Mrs. Bob Landry ofAmiIe,
Louisiana.
Mr. and Mrs. Skipper 5
Davidson. left, of Canton,
Mississippi: Mrs. Hester
Davidson. center. of
Canton.‘ and Mr. and Mrs.
Larry Guest of CENTURY
GRAN/TE COMPANY, INC.
Bill Johnson, left, of
B/CKNELL
MANUFACTURING
COMPANY, and Mr. and
Mrs. Lee Mott of Alex-
, andria, Louisiana.
Mr. and Mrs. Ralph McAIlister
of HARMONYBLUE GRANITE
COMPANY. and Mr. and Mrs.
A/ Paes of Mendenhall,
Mississippi.
AT THE MID-AMERICA
MONUMENT BUILDERS MEETING
The hotel surroundings were
fabulous and the program proved
profitable for the retailers who
gathered from several states in “Mid-
America" — Missouri, Kansas,
, Oklahoma. and Arkansas. A special
treat was a “Missouri-style
barbeque“ hosted by local supply
man. Flolly Johnson, in his new
warehouse and headquarters in the
-“T” Kansas City area.
Mr. and Mrs. Tom McGarity.
left. of HARMONY BLUE
GRANITE COMPANY. INC..
. and Mr. and Mrs. Gene Van
i Vickie ol St. Joseph.
1 Missouri.
Chester Almond, left. of V
PUR/TAN GRANITE
COMPANY. INC; Mr. and
Mrs. G. W. Dean and
daughter. Lee Ann. center. of
Dexter, Missouri; and Dale
Walton. right, Sales Repre-
sentative lor Puritan.
Marion Banks. /elt. ofAPEX GRANITE COMPANY.
INC; Mr. and Mrs. Brad Wommack. center. of
Bolivar. Missouri. and Horace Harper. right.
President of Apex.
Mr. and Mrs. Bob Nelson. left.
of APEX and SUPREME
GRANITE COMPANIES.’Don
B/uhm. center. ol Kansas
City. Missouri. and Mr. and
Mrs. Gene Thurman. right. of
Troy. Missouri.
Even though the M.B.N.A. 1981
National Convention will not get
underway in Honolulu, Hawaii until
February 8, 1981, persons interested in
attending this most unusual and
spectacular lndustry gathering should
be making definite plans now. Because
of air travel reservation requirements
and Honolulu hotel payment
regulations, it is almost essential that
definite plans be made and confirmed
with required deposits by December 1,
1980 — and that date will be rolling
around in just a few short weeks.
John Dianis, M.B.N.A. Executive Vice
President, explained that the official
program will begin on Sunday, February
8th, so persons should plan to arrive in
Honolulu on Saturday, February 7th.
Educational sessions and special
entertainment events will take place on
Monday through Thursday. The E.G.A.
“Happy Hour” will precede the
banquet winding up the convention on
Thursday, February 12th.
Registration Details
Complete registration information
and other convention announcements
have been distributed extensively by the
M.B.N.A. office. The registration fee,
prior to December 1st, has been set at
AT THE MONUMENT BUILDERS
OF THE SOUTHWEST MEETING
Despite an excellent program and a
most attractive meeting site in
affluent accommodations, the June
attendance in Houston was not up to
the usual “Texas-sized" standards.
Notably absent were many
“reguIars" from the Elberton
wholesalers‘ ranks and some of those
in attendance had departed by the
time the “Happy Hour" rolled around
at the close of the lengthy meeting.
Larry Guest, left, of
CENTURY GRANITE
COMPANY, INC," Karen
Anderson, and Mr. and
Mrs. Bob Narzinsky of El
Paso, Texas.
Marty Tate, left; Henry
Hallman and Mrs. Ruth
Hallman, center, of Wills
Point, Texas. and Brewer
Tate, right, of TATE
GRANITE COMPANY.
The Sheraton Waikiki Hotel (identified by arrows)
is righton famous WaikikiBeach in Honolulu. This
will be the official convention hotel for the 1981
M.B.N.A. meeting with special rates prevailing for
those officially registered for the convention,
$180.00 per person. While this fee is
higher than usual, it does cover more,
including two full days beyond the
regular national convention period of
about three days. Specifically, the fee
covers: five luncheons, one breakfast,
one evening meal that will be a Luau,
the banquet, two receptions, the trip to
“Paradise Cove” where the Luau will
take place with special entertainment
and refreshments during one entire
afternoon and evening, a trip to the
Polynesian Cultural Center, and a trip
to the Sea Life Park.
Travel Coordination
Travel Counselor Service of Chicago
is working with M.B.N.A. in handling
the securing of flight reservations and
other travel details including the hotel
package covering six nights at the
Sheraton Waikiki Hotel. E.C..A. is
working with Travel Counselor Service
in arranging travel plans for E.G.A.
members and their customers who may
be routed through Atlanta on February
7th.
Act Now
If you are planning to go to Hawaii in
1981, you should be making definite
arrangements now. If you haven’t
received the complete registration
information from M.B.N.A., write or call
them at 1612 Central Street, Evanston,
Illinois 60201, telephone 312-869-2031. If
you wait until after December 1st, you
might be disappointed!
E.G.A. MEMBER SPOTLIGHT —
(Ed. Note — The GRANITEER regularly spotlights member-firms in order to acquaint readers with the various
Elberton Granite companies and their personnel and to lead to a better understanding and appreciation of these
member-firms who bring you this magazine and innumerable other services from the "Granite Capital of the
World". )
Georgia Custom Has lnno
John N. "Johnny" Johnson, owner of
GEORGIA CUSTOM GRANITE
COMPANY, is one of the Elberton
Granite District's most astute
machinists; and he is quick to tell you
that this is his heritage. His father, A. W.
Johnson. is recognized as a master at
equipment construction and
maintenance; and Johnny worked with
his dad for several years. Their skills
were never more apparent than when
they recently converted an old gangsaw
frame into an automatic diamond block
saw which Johnny says greatly boosts his
capacity to saw and polish slabs.
Georgia Custom is a custom slab
sawing and polishing company with
facilities on the Hartwell Highway one
mile north of Elberton. The plant is
located in what was formerly the Apex
Granite Company, Inc. gangsaw plant.
Johnny founded the company in 1975
and operated it as a custom polishing
firm before purchasing the Apex
facilities two years later.
Unique Diamond Saw
Johnny's father came out of
retirement to combine his skills with his
son's in building the fully-automatic
diamond block saw which has all of the
advantages of more expensive models.
The system features a 9-ft. diameter
TRU-BOART blade. manufactured by
the Wheel Trueing Company, and has
cutoff switches and backup systems in
case of malfunction during automatic
operation. Granite blocks are placed on
an electric motor-powered slab cart
which moves on a track under the
A W. Johnson, left, and son Johnny watch the
Georgia Custom diamond block saw in operation.
They converted an old gangsaw frame into this
diamond saw.
stationary saw. The saw is unique
because there is a mount on the main
shaft so that a second blade can be
attached to permit sawing of two blocks
at once. “We are planning to use two
blades mounted four feet apart. This
would be the first double-bladed saw in
Elberton”, explained Johnny.
He said the saw also features a water
system which pumps more water onto
the block and blade than is used by
other saws. “We use more water than
anyone in Elberton,” he said, “and this
gives us smoother cutting with less wear
on the diamonds.” He added that the
diamonds are welded onto the blade
andthis madethemsturdier and assured
that cutoff systems would work during a
malfunction.
The Georgia Custom
Granite Company custom
sawing and slab polishing
plant.
vative Tradition
Johnny and Bettie Johnson review company
paperwork. Bettie is the iirm's Oifice Manager.
Johnny said that he and his dad built
the saw at a fraction of the cost of
higher-priced domestic and imported
models. “We took old pieces of
machinery and some new materials,
plus some knowhow, and turned a
gangsaw frame into a new, modern saw.
The slabs we saw will polish in much less
time than is required to grind and polish
wiresawed slabs.”
Began in 1975
Johnny established Georgia Custom
in 1975 after working with his father at
Harmony Blue Granite Company, Inc.
The elder Mr. Johnson worked for that
company for 28 years before retiring.
Johnny began his career in the Elberton
Granite Industry in 1958 after service in
the U.S. Navy. He becameajourneyman
Stonecutter, but left Elberton for seven
years while working as a tool machinist
and welder for Lockheed Aircraft
Corporation. He returned to Elberton
and joined his dad in the ownership of
Elberton Tool Company and later
worked for his father at Harmony Blue.
Other Machinery Built
At Georgia Custom, Johnny and his
father have built a large automatic
diamond coring drill, and the first
diamond shaping saw in the U.S. which
can be used as a profile grinder where
diamond segments mounted on
interlocking discs grind the tops of
monuments down before they are
polished. The plant also has three large
polishing mills.
Johnny’s wife, Bettie, is Office
Manager and keeps books,takes orders,
and acts as a receptionist.
Mr. & Mrs. Carl Hood
Riverside Memorial Company
Beardstown, Illinois
Robert E. Castille
Rick A. Castille
Castille’s Marble & Granite
Lafayette, Louisiana
Bill & Joan Fox
Henry & Henry
Marion, Kentucky
Joe Reynolds
Pat Lamb
Paul Francis
J. W. Reynolds Monument Co.,
Vienna, Illinois
Roscoe I. Geyer
Gregory A. Geyer
Geyer Monuments
Bedford, Indiana
Ron Crawford
Peter Crawford
Tell City Monument Company
Tell City, Indiana
William T. Caldwell
Willard Monument Company
Christiansburg, Virginia
C. S. Allen
Henry Allen
Allen Monument Works, Inc.
North Little Rock, Arkansas
Raymond Wade
Lamar Skinner
Laurel Monument Company
Laurel, Mississippi
Leslie C. Watson
Neuse Memorial Company
New Bern, N.C.
Bob Kickbush
Collins Memorials, Inc.
Allegany, New York
Doug & Bill Kiddy
Kiddy Monument Company
Weston, West Virginia
While being a popular honeymoon site has not replaced Elberton's distinction as the
“Granite Capital of the World", severalnew/ywed couples have recently honeymooned in
and around E/berton. A recent couple included one of Virginia's most prominent
memorialists, the former Ms. Jeanne Simmers, now Mrs. Carson Rinker. Carson and
Jeanne, left, were greeted at the Granite Center by E.G.A. Executive Vice President Bill
Kelly. right. during their five-day honeymoon stay on lamed Clark Hill Reservoir near
Elberton. “It's just beautiful around Clark Hill and Elberton — we couldn ‘t have picked a
better place, "said Jeanne who also reported that while she has “changed her name she
has also changed the name of her Harrisonburg, Virginia, company from James H. Bryan
Memorials to Heritage Memorials. Inc. Her husband, Carson, a fireman with the City of
Harrisonburg, is assisting Jeanne part—lime with the monument lirm.
Verlon & Charlene Eurton & family Gene Hunt
McCarty Memorials Company Orlando Marble & Granite
Hutchinson, Kansas Fern Park, Florida
Phillip, Sharlene & Angie Harkleroad Johnny Morton
Wholesale Monument Company Morton Memorials
Bluff City, Tennessee Shawmut, Alabama
Mr. & Mrs. Frank Sparks Calvin P. McClain
Douglas Monument Company Vernon Todd Memorials
Douglas, Georgia Anderson, South Carolina
Mr. & Mrs. B. Landrum Mr. & Mrs. Calvin C. Oakes
Chatham Monument Company
Coastal States Monument Company Chatham, Virginia
Newport News, Virginia
Elberton Granite Association, Inc.
P. O. Box 640
Elberfon, Georgia 30635
Address Correction Requested
THE AREA CODE FOR ALL
ELBERTON NUMBERS IS 404
Bulk Rate
U. S. POSTAGE
PAID
Permif 223
ELBERTON, GA.
Date:
Fall 1980
Year:
1 980
Season:
Fall